Do you want to stay up to date with all the news and trends in the shopping center industry? In this section of the blog, you will find a variety of articles related to news, innovations, technology, tips, solutions, marketing for shopping centers, and much more. All of them are designed to assist you in your shopping center, so you can create a vision of the industry’s situation and improve every aspect that influences the day-to-day operations of shopping centers.
–
With this blog, the Flame team aims to help you enhance your marketing strategies for shopping centers, make the most of them, understand how your customers and visitors behave, and provide advice on what you should do to maximize and optimize your resources and digital marketing campaigns for shopping centers, always with the goal of improving your results.
Market Trends We also recommend that you visit our interviews and surveys section, where you can find advice and opinions from the most representative professionals in the sector. Who better than the manager of a shopping center or a marketing executive to speak about the situation of the sector itself?
At Flame Analytics, we specialize in assisting shopping centers with our analytics and digital marketing solutions. Our technology will help you obtain reliable and secure data about what happens in your shopping center, allowing you to make informed decisions and ensure that your results will be positive.
If you want to know more about the different solutions we have for this sector, such as video analytics, occupancy, people counting, heat maps, customer demographics, personalized campaigns, multichannel marketing strategies for shopping centers, and more, do not hesitate to get in touch with our team.
Optimizing Your Store Layout for the Holiday Season: Using Analytics to Boost Engagement and Sales
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Martin Macwhinnie: «We use technology to collate and analyse sales data from retailers»
Martin Macwhinnie is the Center Manager of Grand Arcade in Cambridge, UK. Today we are interviewing him to share his thoughts about the situation of the sector.
…
Digitization, experience and sustainability, essential for shopping centers
One of the sectors that has experienced the most impact after the forced digitization of recent years is retail. Gradually, digitization has been integrated into the daily life of shopping malls and many brands have focused on this innovation, in order to differentiate themselves and adapt to the new habits …
Webinar: The 10 KPIs that every shopping center should measure
In this webinar we talked about the 10 kpis that you must measure in your shopping center in order to be successful. You all know that measuring is essential nowadays. It is the only way to know if what you are doing in your business is good, bad or needs …
How To Utilize Analytics For Customer Engagement In Your Shopping Malls?
Shopping malls have existed for a long time and are considered essential commercial hubs for towns and cities. They are places where citizens can find various businesses and shop around them conveniently. But with e-commerce becoming as popular as it has in recent years, shopping malls are beginning to drop …
Oasiz Madrid implements Flame Analytics to identify and connect with its customers in an agile way
Oasiz Madrid, the largest shopping center in Madrid, located in the town of Torrejón de Ardoz, implements Flame Analytics to quickly identify and connect with its customers.
…
Cushman and Wakefield rewards its loyal customers and strengthens the knowledge of its visitors thanks to Flame analytics
Thanks to the integration of Flame analytics with the Infinity loyalty platform, more than 220,000 visitors to the Cushman & Wakefield shopping centers benefit from the possibility of being members of the center’s club, accessing exclusive services and special offers from the stores, in addition to a quality and unlimited …
Gaetano Graziano: “Those who do not adapt to technology will be left out of any market logic”.
Gaetano Graziano, Deputy Executive Chairman “ADCC” in Italy, trusts that technology can become a strong ally to survive the decline that shopping centers are facing today. “In the future, there must be a physical/virtual omnichannel point of sale model or a hybrid shopping center that equates its digital representation to …
Malls in the Metaverse?
Shopping centers have become a central place for experiences, meetings, leisure and, ultimately, important social interactions. Now imagine that these meetings take place in a virtual shopping center in the metaverse… There we can also spend hours, meet our friends, interact with them in real time… And all this without …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
