Do you want to stay up to date with all the news and trends in the shopping center industry? In this section of the blog, you will find a variety of articles related to news, innovations, technology, tips, solutions, marketing for shopping centers, and much more. All of them are designed to assist you in your shopping center, so you can create a vision of the industry’s situation and improve every aspect that influences the day-to-day operations of shopping centers.
–
With this blog, the Flame team aims to help you enhance your marketing strategies for shopping centers, make the most of them, understand how your customers and visitors behave, and provide advice on what you should do to maximize and optimize your resources and digital marketing campaigns for shopping centers, always with the goal of improving your results.
Market Trends We also recommend that you visit our interviews and surveys section, where you can find advice and opinions from the most representative professionals in the sector. Who better than the manager of a shopping center or a marketing executive to speak about the situation of the sector itself?
At Flame Analytics, we specialize in assisting shopping centers with our analytics and digital marketing solutions. Our technology will help you obtain reliable and secure data about what happens in your shopping center, allowing you to make informed decisions and ensure that your results will be positive.
If you want to know more about the different solutions we have for this sector, such as video analytics, occupancy, people counting, heat maps, customer demographics, personalized campaigns, multichannel marketing strategies for shopping centers, and more, do not hesitate to get in touch with our team.
Flame Talks 2025: Transforming Shopping Centers – Innovation, Data, Experience, and Sustainability
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Nina Kavaliova: «Technological innovation is linked to improving the customer experience»
Today we speak with Nina Kavaliova, Shopping Center Manager of the Diagonal Mar Shopping Center. Nina has a very positive vision for the future of this sector, in which offering a perfect customer experience that meets consumer expectations is essential, and for what technology means a great ally. Do you …
6 Ways To Generate Revenue With Smart Advertising Technology In A Shopping Mall
The quicker you can complete tasks in a shopping mall, the more time you have to browse through other stores or run errands. Smart technology allows that kind of convenience where tasks that generally need two people to perform can be done by a consumer alone. In addition to the …
Webinar: 5 ways Proximity Marketing will impact the shopping experience
How will Proximity Marketing impact the shopping experience? In this webinar we looked at which strategies are working best and gave you some tips for effective marketing. In addition, we reviewed the most successful campaigns of our clients with real data: Did they manage to increase traffic? In what percentage? …
Martin Macwhinnie: «We use technology to collate and analyse sales data from retailers»
Martin Macwhinnie is the Center Manager of Grand Arcade in Cambridge, UK. Today we are interviewing him to share his thoughts about the situation of the sector.
…
Digitization, experience and sustainability, essential for shopping centers
One of the sectors that has experienced the most impact after the forced digitization of recent years is retail. Gradually, digitization has been integrated into the daily life of shopping malls and many brands have focused on this innovation, in order to differentiate themselves and adapt to the new habits …
Webinar: The 10 KPIs that every shopping center should measure
In this webinar we talked about the 10 kpis that you must measure in your shopping center in order to be successful. You all know that measuring is essential nowadays. It is the only way to know if what you are doing in your business is good, bad or needs …
How To Utilize Analytics For Customer Engagement In Your Shopping Malls?
Shopping malls have existed for a long time and are considered essential commercial hubs for towns and cities. They are places where citizens can find various businesses and shop around them conveniently. But with e-commerce becoming as popular as it has in recent years, shopping malls are beginning to drop …
Oasiz Madrid implements Flame Analytics to identify and connect with its customers in an agile way
Oasiz Madrid, the largest shopping center in Madrid, located in the town of Torrejón de Ardoz, implements Flame Analytics to quickly identify and connect with its customers.
…Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
