Flame Analytics

Public Venues

Enhance data intelligence for public venues, unlocking valuable insights for better decision-making. We develop and deploy digital marketing and analytics solutions powered by big data and AI to make the right decisions in real time and deliver a safe, satisfying experience.

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Brands already measuring with Flame

IKEADecathlonCushman & WakefieldTelefónicaCBRESantanderAlain AfflelouWestfieldHavaianasMerlin PropertiesIKEADecathlonCushman & WakefieldTelefónicaCBRESantanderAlain AfflelouWestfieldHavaianasMerlin Properties

Advanced

Software for route planning and resource optimization, designed specifically for public transport systems.

Real-time

Analysis of visitor flow and digital marketing insights for informed decisions in museums.

Empower

University campuses with real-time analytics and digital marketing strategies enabling informed decision-making.

Museums

Museums

  • Detect specific situations and take concrete corrective actions.
  • Improve the profitability and effectiveness of your physical space while creating a happier, more loyal and more engaged visitor.
  • Personalize customer experience. Reduce queue waits, send personalized offers in the museum shop, and more.
Public transport

Public transport

  • Know each user individually: which stop they board, how long they stay in the vehicle, where they get off.
  • Improve resource planning.
  • Take the best decisions to deliver optimal service.
Universities

Universities

  • Get real-time estimation of each campus building occupancy.
  • Notify students of building occupancy on info screens and mobile apps.
  • Get insights on real usage of available space and proactively know activity levels across zones.

Real-time data for decisions that improve the experience.
Personalized demo in 20 minutes.

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The best brands talk about us

Irene Cuadrado

Somos clientes desde hace años y pretendemos seguir siéndolo. Flame te cuenta lo que no puedes ver sentado en una oficina o dando un paseo por el hall del centro comercial. Te acerca al cliente desde el momento en que pasa por delante.

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)
José Miguel de Miguel Peña

Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.

José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Lucas Madiedo

Los datos de Flame nos ayudan a adaptarnos a nuestros clientes, cada vez más exigentes, y a las marcas, que nos demandan cada vez más información.

Lucas MadiedoDirector de Transformación Digital · Merlin Properties
Irene Cuadrado

Somos clientes desde hace años y pretendemos seguir siéndolo. Flame te cuenta lo que no puedes ver sentado en una oficina o dando un paseo por el hall del centro comercial. Te acerca al cliente desde el momento en que pasa por delante.

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)
José Miguel de Miguel Peña

Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.

José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Lucas Madiedo

Los datos de Flame nos ayudan a adaptarnos a nuestros clientes, cada vez más exigentes, y a las marcas, que nos demandan cada vez más información.

Lucas MadiedoDirector de Transformación Digital · Merlin Properties

Frequently asked questions

How does analytics improve museum management?
Foot traffic analytics in cultural and public spaces measures real visitor behavior: preferred routes, rooms with the longest dwell time, congestion zones, and signage effectiveness. A reference cultural institution uses Flame to optimize exhibition flow, ensuring visitors complete the entire route. Data revealed that 40% of visitors didn't reach the last rooms, leading to a signage redesign that increased average visit duration from 42 to 58 minutes. For physical spaces with time-slot entry, room occupancy analytics prevents saturation and improves the experience. Footfall metrics are also essential for justifying public funding and reporting on exhibition impact.
What solutions exist for public transportation?
Flame provides footfall analytics for public transportation physical spaces, measuring passenger flow, wait times at access controls, and zone occupancy. Data enables optimizing service frequency based on real demand, planning security and cleaning staffing, and improving signage to distribute passenger flow. All processing is completely anonymous: Flame counts silhouettes without identifying any passenger. Integrations with management systems enable automatic occupancy-based actions, such as activating additional turnstiles or modifying information panel messages. Hypersensor's scalability enables covering complex physical spaces with dozens of access points using the existing camera infrastructure.
How does it help in sports and entertainment venues?
Flame's analytics in sports and entertainment physical spaces measures access flows, occupancy by grandstand zone, traffic in food service and merchandising areas, and evacuation times. This data enables optimizing the attendee experience: reducing access queues by opening additional doors based on demand, sizing food service points based on zone traffic, and planning evacuation with real flow data. For venue managers, analytics provides per-event performance metrics: how early do attendees arrive? Which food service zones are saturated? How long does exit take? All without any individual identification, only anonymous counts and flows processed through existing security cameras.
Can it help with urban planning?
Yes. Flame provides foot traffic data for urban physical spaces that informs urban planning decisions. Metrics include: pedestrian traffic patterns by hour and day, flow maps showing preferred routes, concentration zones, and traffic distribution across different access points. This data replaces ad hoc surveys (expensive, infrequent, imprecise) with continuous and objective measurement. City councils use this information to decide where to install urban furniture, how to design pedestrianization of streets, and evaluate the impact of urban changes on pedestrian flow. All processing is anonymous and GDPR-compliant, generating only aggregated statistical data.
How does occupancy management work at large events?
Flame provides real-time crowd management for large events, festivals, and mass gatherings. The system monitors entries and exits, calculates current occupancy and projects it based on arrival trends, allowing peaks to be anticipated before they occur. Configurable threshold alerts (70%, 85%, 95% of capacity) are sent automatically to security and organization teams. For festivals with multiple stages, Flame measures occupancy by zone, allowing the public to be redirected to less crowded areas through digital signage or PA announcements. Historical data from previous events enables improving planning for each edition. All processing is anonymous: Flame counts silhouettes without identifying attendees.
What benefits does it bring to libraries and educational centers?
Educational physical spaces use Flame's analytics to optimize schedules, spaces, and resources. Key metrics: footfall by hour and day of the week (to adjust opening hours), study room occupancy (to implement reservation systems based on real use), traffic by zone (to decide which collections need more space), and seasonal patterns (to plan resources during exam periods). Analytics demonstrate real facility use with objective data, which is fundamental for justifying budgets and applying for funding. An educational center showing 2,000 daily visitors with peaks of 400 simultaneous users during exams has a powerful tool to request space expansion or extended hours. All with total privacy: only anonymous counts.

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Discover the power of Flame in just 20 minutes and learn how it can improve the results of your organization.