Blog
Welcome to the Flame Analytics blog!
Here you will find a lot of information and interesting content that we have prepared for you. We have divided our content into topics to make it easier for you to find those that interest you the most.
Caso Pompeii: cómo la analítica retail impulsa la toma de decisiones en tienda
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Shopping Mall Marketing campaigns: Data-driven strategies that work
GDPR and Video Analytics: complete compliance guide for shopping malls
Shopping malls collect more visitor data than ever before — footfall counts, dwell times, zone heatmaps, queue lengths. Yet many still operate in a legal grey area when it comes to GDPR video analytics compliance. The paradox is clear: retailers need granular data to compete, but the regulation that protects …
Smart Restroom Management: Optimizing Resources in Physical Spaces
Why Smart Restroom Management Matters In today’s shopping centers, customer experience is deeply linked to cleanliness and comfort. Restrooms—often overlooked—play a crucial role in shaping how visitors perceive a mall. Yet many centers still rely on fixed cleaning schedules, manual checks and guesswork to maintain these essential spaces. To solve …
Flame Analytics at NRF 2026: Returning Stronger Than Ever
We’re thrilled to announce that Flame Analytics will once again be part of the National Retail Federation’s Big Show 2026, taking place in New York City from January 11–13. This will be our third consecutive year attending the world’s largest retail event — and we’re coming back with more energy, …
How Video Analytics Is Revolutionizing the Retail Experience
Understanding customer behavior inside the store is more than just an advantage — it’s essential. While e-commerce platforms have long benefited from detailed user data, brick-and-mortar stores are now catching up thanks to the power of video analytics. Here’s how this technology is transforming physical retail spaces.
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Benchmarking Performance: KPIs Every Shopping Center Should Track
In today’s data-driven retail landscape, shopping centers can no longer rely solely on intuition to make decisions. Benchmarking performance through key performance indicators (KPIs) is essential for identifying trends, evaluating success, and staying competitive. With the right KPIs in place, shopping center managers can optimize operations, enhance customer experience, and …
AI-Powered Personalization for Shopping Malls: From Segments to Individual Journeys
In today’s highly competitive retail world, shopping malls need more than traditional marketing tactics to attract and retain visitors. The future lies in AI-powered personalization—not just recognizing who your visitors are, but understanding what they want, when they want it, and how to deliver it in real-time. With the help …
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