Advanced analytics and marketing solutions tailored for Shopping Malls
At Flame we develop and implement analytics and digital marketing solutions that, thanks to big data and Artificial Intelligence, improve management and help the center to know customer behavior.
Gain
a comprehensive understanding of customer behavior through data analysis. By closely observing preferences and interactions, you'll gain insights for better decision-making and customer-focused strategies.
Measure
and continually enhance the overall performance of the center. By employing ongoing assessment and improvement initiatives, ensure sustained operational excellence and optimal outcomes.
Customize
the client experience. Craft a personalized and seamless client experience within the mall, customizing services and offerings to cater to individual preferences and enhance overall satisfaction
Know and understand customer behavior
- Enhance the leasing strategy for each center through advanced analytics and Big Data.
- Comprehend visitor behavior and provide them with the optimal experience and tenant mix..
- Unify the analysis of the portfolio of centers, providing your teams with the best tools.
Measure and improve the performance of the center
- Optimize and plan shopping center operations (cleaning, maintenance, security, etc.) based on visitor flow data.
- Enhance relationships with tenants by providing insights and relevant visitor data.
- Gather visitor opinions through satisfaction surveys.
- Understand the visitor's profile and their behavior patterns.
Customize the customer experience
- Promote the acquisition of contacts and visitor profiles for the center.
- Create segmented audiences based on behavior (frequency of visits, most visited areas, etc.) and demographics.
- Execute personalized proximity marketing campaigns (email, SMS, app, push notifications, etc.).
- Establish a customer loyalty program and integrate it with your CRM (PlaceWise, Salesforce, HubSpot, etc.).
Discover Flame
Traffic
Flame helps you measure traffic at all touchpoints, build consistent conversion funnels, and benchmark different venues to discover hidden best practices and improve staff planning.
Customer Journey
Understand your customers' behavior by accurately analyzing their customer journey and tracking their movements and interactions across various touchpoints.
Connect
Connect with your visitors in your physical spaces, get their contact information and send them personalized marketing campaigns based on their location, interests, gender, age or behavior.
Trusted by the best brands
The data provided by Flame helps us adapt to our clients who are increasingly demanding and to the brands that demand more and more information from us. They want to know who the customers are, when they come, how often they come, how much they spend… Data helps us make better decisions and differentiate ourselves from our competition.
Lucas Madiedo
Digital Transformation Manager - Merlin Properties
Thanks to technology, our network now has a system capable of reporting valuable information about our business activity. Knowledge about the intentions and activity of our customers in our stores is an intangible asset to exponentially increase our profitability.
Jacques Ferrándiz Fuster
Alain Afflelou Web Project Coordinator
Being able to have a secure Wi-Fi connection in any area of the hotels is a way to build trust and the fast and simple connection is an aspect that customers appreciate. Flame allows us to know the tastes and demands of the clients and to hit the mark in our proposals towards them.
Bernat Real
IT Director of Hotels VIVA
Nice to work with Flame analytics as a strategic partner. Reliability to be able to analyze our store performance. Cash Converters Spain is Innovation.
Manuel Fernández
CIO Digital Transformation - Cash Converters
Thank you Flame analytics for joining us in the exciting challenge of offering our visitors a total omnichannel experience!
Vicente Alemany Climent
Innovation & Marketing Coordinator, Retail Asset Services en Cushman & Wakefield
Thanks to Flame we have managed to retain our customers, increase the return on investment (ROI) and improve business performance. It is a very visual tool and very easy to use. For us, knowing the flow of client movements as well as how they behave has been vital.
Luis Simón
Manager of the Plaza Éboli CC
Flame is a very visual platform with which you get an idea of everything that happens in our restaurants. We are having a very positive experience using it. With Flame we don’t just leave it to chance, instead, we focus on specific clients.
José Miguel de Miguel Peña
Manager of Esplore Restaurants in ILUNION
At Pompeii stores we use Flame analytics every day and our experience with the tool is very good.
Carlos Mancebo
Sales & Expansion Director POMPEII BRAND