Here you will find a lot of information and interesting content that we have prepared for you. We have divided our content into topics to make it easier for you to find those that interest you the most.
Optimizing Your Store Layout for the Holiday Season: Using Analytics to Boost Engagement and Sales
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
George Visvikis: “Physical stores offer unique advantages that online retail cannot fully replicate”
Find out our new interview with George Visvikis, Business Owner at Product.me. Enjoy our talk about the future of physical stores, where George mentions the need of an evolution in the experience provided on them; the advantages of both online and offline channels, where we focus on the importance of …
Unlocking Sales Success: Harnessing the Power of KPIs
In the dynamic world of online marketing, achieving sales success is a constant challenge. Businesses strive to maximize their revenue and growth by implementing effective strategies. One key tool that has proven instrumental in driving sales performance is the use of Key Performance Indicators (KPIs). In this blog, we will …
Zsolt Kákosy: “Brick and mortar retail is still strong since people are eager for in-person experiences”
Today we speak with Zsolt Kákosy, Property Management Director of ICON REAL ESTATE MANAGEMENT. Zsolt offers us his opinion regarding the current situation of the shopping Center sector. He highlights that the brick and mortar retail stores will survive because of the need of customers to touch and feel some …
Improving Customer Experience In Physical Spaces – The Power Of Intelligent Analytics
Positive customer experiences are crucial for any business to foster. This is because such experiences encourage customers to continue to do business with a company, allowing them to build their customer base. Therefore, utilizing any technique or strategy to improve the customer experience is in your best interest. Since the …
Luca Cappelletti: “Brands have to invested in digitalization and data collections and analysis”
Today we speak with Luca Cappelletti, Country manager Italy and Switzerland at Natuzzi. Luca shares with us his opinion about the current situation of the retail sector, regarding physical and online channels. He highlights that the brick and mortar retail stores will not disappear but they need to invest in …
Data Gems in the Rough: How To Find Customer Insights You Never Knew Existed
As a business decision-maker who relies heavily on data, you will inevitably run into apparent dead ends. It’s common to feel stuck when your usual data analysis approaches aren’t working. Especially as a retailer with a physical location, going beyond the typical insights into untapped customer data can be inspiring. …
Artificial Intelligence: Transforming the Digital Lands
Artificial Intelligence (AI) has become a game-changer in the rapidly changing digital landscape. The potential for AI to alter several industries, including healthcare, banking, manufacturing, transportation, and more, has grown significantly in recent years. AI is revolutionizing how we live and work with its capacity to analyze enormous volumes of …
Marcello Leccese: “Offline retail is the premium experience that retailers can give to consumers”
In this new entry in the interview section, we introduce you to Marcello Leccese, Retail Store Manager at Pandora. Today we speak with this professional from retail about the current situation that the sector is facing, focusing especially on offline retail. Marcello focuses on the importance of providing customers with …
The Future of Shopping Centers: Adapting to Changing Consumer Preferences
In an era marked by rapid technological advancements and shifting consumer behaviors, the traditional shopping center has found itself at a crossroads. The once-thriving hub for retail, entertainment, and social interaction must now evolve to meet the changing consumer preferences. As we navigate the post-pandemic landscape and embrace the digital …
Devil Perini: “Offline retail must evolve, investing in technologies”
Today we speak with Devil Perini, Retail & Sales Consultant. We talk with this retail professional about the future of offline retail. He highlights that this bussines model will not disappear, but its sales will probably decrease in the following years. Devil also mentioned the importance of investing in technologies …
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