Retail sector
Marketing in the Retail Sector
If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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Multichannel marketing strategies for the retail sector
The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Merry Christmas & Happy Holidays from Flame Analytics – Looking Ahead to 2026
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Mark Garrett: “In online you can avoid that awkward `I’ll think about it´ conversation”
For Mark Garrett, Brick and Mortar retail tradional concep will disappear. Mark is the managing director of Catmandoes Leadership, specialist in ecommerce, retail, transformation seeking interim and consultancy.
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Flame measures visits for the second year at FITUR
With the help of Unitel-Sistemas de Telecomunicaciones, Flame was successfully installed at the Castilla La Mancha stand at the Madrid International Tourism Fair (Fitur) for the second year. Thanks to Flame, it was possible to count the influx of visitors, who visited the stand for the first time, those who …
80% of retail experts talk about a significant decrease in store traffic due to Coronavirus
How are consumers acting worldwide? Which industries are the most affected? We have asked professionals in the sector how the virus is affecting retail and the vast majority speak of a significant decrease in traffic in physical stores. The panic of physical contact is causing “some fear and paralysis in …
Rachel Williamson: “If you are in retail, you must become a student of your customer”
For Rachel Williamson, the act of “going shopping with friends, family or even by yourself is ingrained in our culture”. Today we speak with the Founder and President of Running Great Stores, a Retail Consultancy firm focused on Brick and Mortar Store Operations.
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Pompeii: Use of Big Data in the retail sector
Pompeii evaluated Flame’s value proposition because he wanted to know and better understand their clients´behavior: how they interact at the points of sale and how they behave. Pompeii wanted to anticipate their customers´demands in order to serve them better, boost sales and generate loyalty, increasing the engagement towards their brand.
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Ian Golding: “Turning a shopping destination into an experience destination is vital”
Today we speak with Ian Golding, Global Customer Experience Specialist and Ambassador of the Customer Experience Professionals Association. Certified CX leader, international speaker, columnist and writer Ian has over 20 years as a CX professional, teaching the Certified Customer Experience Professional (CCXP) and author of the book: Customer What?, The Honest and Practical …
6 Marketing Ideas for Your Retail Store to Use in 2020
What exactly is it that differentiates the most successful brands and businesses in the world from the less successful ones? It’s simple – marketing. Not just any marketing, but good marketing. The truth is that marketing, if done correctly, has the potential to increase your profit by tens of thousands.
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Johnny Rockets, personalized experiences for customers
When the American hamburger chain Johnny Rockets landed in Madrid, at the hands of Good Rebels (responsible for its marketing strategy), it did so with a clear mission: to serve entertainment and unique experiences to its customers through creamy milkshakes and artisanal burgers made with fresh ingredients.
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Understand its customers´ wishes, the basis for the success of Esplore Restaurants
The Ilunion Group, owner of Esplore restaurants, was looking for ways to obtain data that would support the success of their businesses, reliable data that would help them make better decisions and carry out the best strategies to adapt their offers to preferences and tastes of their customers
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