If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Enhancing In-Store Experience with Real-Time Data Insights
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
6 Marketing Ideas for Your Retail Store to Use in 2020
What exactly is it that differentiates the most successful brands and businesses in the world from the less successful ones? It’s simple – marketing. Not just any marketing, but good marketing. The truth is that marketing, if done correctly, has the potential to increase your profit by tens of thousands.
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Johnny Rockets, personalized experiences for customers
When the American hamburger chain Johnny Rockets landed in Madrid, at the hands of Good Rebels (responsible for its marketing strategy), it did so with a clear mission: to serve entertainment and unique experiences to its customers through creamy milkshakes and artisanal burgers made with fresh ingredients.
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Understand its customers´ wishes, the basis for the success of Esplore Restaurants
The Ilunion Group, owner of Esplore restaurants, was looking for ways to obtain data that would support the success of their businesses, reliable data that would help them make better decisions and carry out the best strategies to adapt their offers to preferences and tastes of their customers
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Las Chafiras: Big Data + Indoor location to discover the potential of their points of sale
How is the traffic flow of my stores? What paths do my clients follow? How do they access, how do they interact and how do they leave my point of sale? Las Chafiras stores already have the answer to these and many other questions thanks to the analytics provided by …
Effective Customer Engagement Strategies
Want to know your biggest asset? Engaged customers. We are living in the world, that is constantly active, and the customers expect brands to respond and resolve their issues or meet their needs in real-time, nobody likes to wait. It ensures the boundary between customer service and advertising is thinner …
5 Tips on How Location-based Marketing Is Revolutionizing Social Media?
As a result of continuous technological development of various social media platforms, it has become crucial for digital marketers of any advertising agency to develop such effective marketing strategies that can help to utilize social media marketing tools to the fullest. Today, many businesses prefer location based marketing as one …
Ansgar John B: “Artificial Intelligence will change retail between now and 2030”
Today we speak with Ansgar John Brenninkmeijer, CEO of Value Machines.
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Cash Converters relies on Flame to analyze the behavior of its customers
In addition to knowing the number of visits obtained from each of its 33 own points of sale in a given period of time, Cash Converters is able, thanks to Flame’s solution, to measure the its windows´effectiveness, customers´influx, capture rates, average times of stay and the their customers´recurrence or loyalty …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
