If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
The Benefits of Measuring Foot Traffic in Shops and Malls
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Frank Olivo: “Brick-and-mortar can provide experiences that e-commerce never will”
Today we talk about retail with Frank Olivo, CEO at Sagapixel. He is quite optimistic about the future of retail but not in its current form. He thinks that, as we spend more and more time online, people will crave more in-person experiences. “Retail can take advantage of that and …
Yazan Hijazin: “A scared, reluctant, and unassured face drives the customer away more easily than ever”
Today we speak about retail with Yazan Hijazin, Retail Consultant and MBA Profesor. Yazan tells us that retail has been in a continuous state of change before COVID-19, and now, where fear and uncertainty is the general state of mind, it is put under huge pressure. Therefore, he sees the …
Top 5 Shopping Mall Trends To Watch Over the Next Decade
Shopping malls are changing beyond recognition, from VR’s adventures in skydiving to the surrounding restaurants. Imagine watching the latest movie with comfortable family and friends in comfortable chairs. At the same time, the waiter offers you a 5-star menu and food from a menu created by a Michelin-starred chef. It …
Hotels VIVA improves guests experience with Flame analytics
At Hotels VIVA they were aware of the importance of free Wi-Fi service to achieve guest satisfaction. Guests want a Wi-Fi experience like the one they have at home, where they can connect instantly and securely without having to carry out cumbersome logins.
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Top 3 Strategies for Brick and Mortar Marketing in 2021
Brick and mortar markets refer to the traditional retailer shops in streets or malls. The local grocery stores like Walmart or any shop with a storefront can be categorized as a brick and mortar store because you can go and buy the things by yourself there. A shop must have …
4 Future Strategies to Foster Your Retail Brand Storytelling in a Post-COVID World
The only certainty in the post-COVID world is the change. You might have had some amazing storytelling techniques, but you need to consider that customers have changed. Due to the global pandemic customer behaviors, habits, and preferences, have altered. So, what can a retail brand do to survive in the …
Discover Covid Guardian. Track all your contacts and prevent the spread of COVID-19
Today our customers safety is more important than ever. It is vital for our business functions that our visitors and customers feel safe, that they enjoy the shopping experience and also that they lose the logical fear of contagion, crowds, etc.
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Essential Retail Sales Tips To Turn Browsers Into Buyers
If you’re working in retail then it’s likely you’ve had a whole range of experiences with customers from the enthusiastic sale to the full on hostile. But you can’t put your finger on what goes wrong when you see the customer walk out the door? It takes time to learn …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
