If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
The Benefits of Measuring Foot Traffic in Shops and Malls
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Chanel Scales: “You have to give consumers a reason to walk through your doors”
Chanel Scales is a Retail Coach, Visual Merchandiser and Retail Store Opening Expert with 18 years of experience. For Chanel, who is very optimistic about the future of retail sector, “this is the time to create relationships with customers, and provide them with elevated customer service”.
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Top 5 Software Tools To Manage A Retail Store
Building an efficient retail store is a lot of hard work. There is so much work going on all at the same time. From POS (point of sale), inventory management, sales channel management, vendor management to CRM (customer relationship management), there is so much to be tamed in the retail store …
Visual Merchandising Tips for Your Retail Space
Retail is all about finding the perfect way to communicate with potential customers. A store can sell the most fashionable jeans, but unless they reach shoppers, their products are worthless. There are many ways of communicating with customers, both directly and indirectly, and they all require careful planning in order …
“We have to engage, listen, explore and observe our customers behaviour to create loyalty”
Do not miss our interview with Giulia Massera, Fashion Management & Marketing Lecturer. Performance Leadership Expert with a focus on Retail. She is very optimistic about the future because, in her opinion, “COVID gave us an opportunity: we can’t go back as it was before COVID, we have learned a …
5 Tips to Make Your Products Stand Out and Improve Customer Experience
The retail industry is getting more competitive by the day, and even though the online retail space has been booming during the COVID-19 pandemic, there’s no denying that the offline retail sector is reaching new heights in the post-COVID-19 world. Now that retailers are opening their doors to the public …
5 Tips to Choose the Right Internet Provider for Your Retail Business
Modern retail companies operate in the online and offline realms nowadays, and there’s no denying that having a fast, stable, and reliable internet connection is the foundation of productivity and customer experience. Not only is having a decent internet connection important for your entire offline operation, but it’s the only …
Three ways retail industry is keeping bricks and mortar in the game
It was the third time when in chess online class coach poked John with his strange voice and gaze, and he came out of the daydream. He was so concerned about constructing a new house in society for his real estate business. Still, He was nervous about choosing the right …
5 Data Security Tips for Brick & Mortar Stores
Much like the online retail landscape is evolving rapidly, physical stores are also updating their workflows and adapting to modern technologies that can help them improve their overall success. This shift, however, has put added weight on consumer privacy, data protection and infrastructure security as cyber-attacks and similar security threats …
7 Retail Marketing Strategies to Help You Get New Customers — and Keep Existing Ones
Marketing is not as easy or straightforward as it used to be, and simply putting a sign on the street and waiting for customers won’t help your business compete with online retailers. Retail marketers need new tactics in order to get their products seen by more people, generate revenue, and …
5 Tips to Elevate Customer Engagement in Your Brick-and-Mortar Business
The health crisis paired with the massive growth of e-commerce has overshadowed brick-and-mortar businesses. More people are turning to online buying as a convenient alternative and a healthy opportunity to shop without risking a viral infection, or spreading the disease. On another note, people are increasingly more frustrated with social …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
