Here you will find a lot of information and interesting content that we have prepared for you. We have divided our content into topics to make it easier for you to find those that interest you the most.
Key Metrics to Evaluate the Success of Your Black Friday Campaign
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Francesca Mastrocola: “Retailers must provide a holistic experience, rethinking and innovating the store”
At Flame, we had the pleasure of interviewing Francesca Mastrocola about the ever-evolving retail sector. With extensive experience in the industry, specializing in fashion and retail, and expertise in Behavioral Sciences, she provided deep insights into the enduring relevance of offline stores, the unique advantages of online versus offline shopping, …
Miguel Murta Cardoso: “Technology is crucial in the retail sector”
At Flame we have had an insightful interview with Miguel Murta Cardoso, a prominent expert in the retail sector, Head of Retail at Sensei. In this conversation, Miguel delves into the crucial role of technology in retail, the pros and cons of online versus offline shopping, and the significant challenges …
7 Tools Every Marketer Should Use To Automate Workflows
Marketing automation solutions are one of the most effective tools for facilitating business growth and productivity. By improving overall productivity and allowing you to concentrate on other crucial tasks, automating your marketing tasks may help your company. You may gather useful information, for instance, using marketing automation solutions, which you …
Ekaterina Kirichenko: “To stay relevant malls have to offer much more than just shopping experience”
Shopping Experience is not enough! Excited to share our latest interview with Ekaterina Kirichenko, Business Partner, Concept and CX at INGKA Centres, covering Portugal, Spain, Italy, France, and the UK! Dive into Ekaterina’s insights on how customer behavior has evolved, the biggest challenges shopping centers face today, and the pivotal …
Retail Data Analytics. Transforming Modern Business
Retail Data Analytics is basic to understand customers deeply, optimize operations, and make data-driven decisions to thrive. Retail data analytics comes into play to transform raw data into actionable insights that drive growth and innovation.
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Enhancing Customer Experience at Ferial Plaza with Flame Analytics
The Challenge Ferial Plaza, one of the busiest shopping centers in the region, faced the challenge of improving customer experience while gathering valuable data for their marketing strategy. With a wide variety of stores and a constant influx of visitors, they needed a smart solution that would allow them to …
The Impact of Big Data in Retail: The Revolution of the Shopping Experience
Big Data in Retail is one of the most transformative forces driving change in this evolving landscape. By leveraging the immense potential of big data, retailers can gain insights, optimize operations and deliver a superior customer experience. In this post, we will delve into the impact of big data in …
7 Benefits that Data Analytics brings for Shopping Centers
Data analytics is one of the most powerful tools at shopping centers disposal in today’s rapidly evolving retail landscape, where they are under pressure to adapt and thrive. By harnessing the power of data, shopping centers can not only enhance their operations but also improve the customer experience. In this …
People Counting: more Efficiency and better Experience in a Shopping Center
People counting is one of the most effective tools for gaining insights in the bustling environment of shopping centers, where understanding customer behavior is paramount to success. By accurately tracking foot traffic, shopping centers can optimize operations, enhance customer experiences, and ultimately boost sales.
…Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
