How to Prepare for the Holiday Shopping Season with Advanced Analytics
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
The Impact of Big Data in Retail: The Revolution of the Shopping Experience
Big Data in Retail is one of the most transformative forces driving change in this evolving landscape. By leveraging the immense potential of big data, retailers can gain insights, optimize operations and deliver a superior customer experience. In this post, we will delve into the impact of big data in …
7 Benefits that Data Analytics brings for Shopping Centers
Data analytics is one of the most powerful tools at shopping centers disposal in today’s rapidly evolving retail landscape, where they are under pressure to adapt and thrive. By harnessing the power of data, shopping centers can not only enhance their operations but also improve the customer experience. In this …
People Counting: more Efficiency and better Experience in a Shopping Center
People counting is one of the most effective tools for gaining insights in the bustling environment of shopping centers, where understanding customer behavior is paramount to success. By accurately tracking foot traffic, shopping centers can optimize operations, enhance customer experiences, and ultimately boost sales.
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Optimizing Experience and Marketing Strategy at ABC Serrano
ABC Serrano, a prestigious shopping center located in the heart of Madrid, aimed to enhance customer experience and increase the effectiveness of its marketing strategies. To achieve these goals, they implemented Flame Analytics’ WiFi analytics solution, which allowed them to gather data on pedestrian traffic, dwell times, repeat visit rates, …
Retailment: The Future of Shopping
A new concept known as “retailment” is gaining traction in the retail sector. Combining retail and entertainment, retailment is revolutionizing how consumers experience shopping, turning it into an engaging and immersive activity. This blog explores different aspects of retailment, its impact on shopping malls, customer loyalty, the role of technology …
Creating Data-Driven Marketing Campaigns for Your Retail Shop
Are you leveraging data to create personalized marketing campaigns for your retail shop? Nowadays, data-driven marketing campaigns are essential for the success of any retail shop. By utilizing customer data, retailers can develop personalized and effective marketing strategies that not only attract new customers but also retain existing ones. This …
Webinar: 10 Lessons for a Successful Digital Transformation in Retail
Digital transformation in retail is not just an option but a necessity to stay relevant and successful. One of the most emblematic examples of innovation in this field has been Amazon’s attempt to implement automated stores. These stores, designed to revolutionize the shopping experience by eliminating lines and improving efficiency, …
Katarzyna Szymańska: “Technology helps shopping centers thrive in the current landscape”
In this interview series, we bring you insights from top industry professionals. Today, we sit down with Katarzyna Szymańska, Shopping Centre Director at Matarnia Retail Park, part of Cushman & Wakefield. Katarzyna shares her perspective on the ever-evolving commercial real estate market, stressing the need for a comprehensive approach to …
The Role of Technology in Customer Loyalty Management in Malls
Effective customer loyalty management is essential in today’s shopping malls market, where retaining customers is as important as acquiring new ones. Technology is at the forefront of this effort, significantly enhancing loyalty programs and making them more efficient and impactful. This article explores the transformative role of technology and software …
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