If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
The Power of Location Analytics in Retail Spaces
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
2024 Retail Innovations: How Technology is Revolutionizing the Shopping Experience
As 2024 draws to a close, the retail landscape has seen some remarkable shifts, driven by groundbreaking technological innovations. From artificial intelligence (AI) to augmented reality (AR), mobile payments, and beyond, these advancements are reshaping the way consumers shop and how businesses engage with them. Let’s take a look at …
New Success Story: Customer Loyalty Project for Small Businesses
Flame Analytics is proud to announce the successful collaboration with the Union of Merchants of Asturias in developing an innovative digital solution to manage discounts for the “Gijón Compra y Vuelve” project. This exciting initiative was designed to support local businesses by encouraging consumers to shop within the region, boosting …
How to Use Data to Prepare for Post-Holiday Shopping Spikes
The holiday season is still in full swing, but savvy retailers know that now is the time to start planning for what comes next. Post-holiday shopping spikes—driven by gift card redemptions, holiday returns, and seasonal discounts—offer a fantastic opportunity to maximize revenue and strengthen customer relationships. By leveraging data effectively, …
Retail Trends to Watch in 2025
The retail industry is evolving faster than ever, driven by technological advancements and shifting consumer expectations. As we approach 2025, it’s clear that staying ahead of these trends is essential for retailers aiming to thrive in a competitive landscape. Here are the key retail trends to watch in 2025.
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Key Metrics to Evaluate the Success of Your Black Friday Campaign
Black Friday has come and gone, and now it’s time for the crucial part: assessing how well your store performed. While sales figures might be the first thing that comes to mind, diving deeper into specific metrics can give you a comprehensive view of your campaign’s success. Here are some …
Last-Minute Preparations for the Holiday Season: Leveraging Analytics to Stay Ahead
This is the fifth and final post in our Seasons Tips series, which we’ve been publishing throughout November to help you prepare for the holiday shopping season. We hope the insights shared so far have been useful in refining your strategies and setting the stage for a successful campaign. Now, …
Optimizing Your Store Layout for the Holiday Season: Using Analytics to Boost Engagement and Sales
Welcome to the fourth post in our Seasons Tips series! Over the past few weeks, we’ve explored how advanced analytics can help you measure campaign impact, ensure customer satisfaction, and prepare for the holiday shopping season. Today, we’re diving into another critical aspect of holiday success: creating the perfect store …
How to Measure the Impact of Your Holiday Campaigns Using Advanced Analytics
The holiday season is one of the most crucial times for retailers, where the right marketing campaigns can significantly boost sales and brand awareness. However, with so many promotional activities happening during this period, measuring their effectiveness in real-time is essential. This is where advanced analytics comes into play. By …
Ensuring a Safe and Satisfying Shopping Experience During Peak Holiday Crowds
As the holiday shopping season draws near, retailers and shopping centers face the challenge of managing a significant increase in foot traffic. With more customers visiting stores for special deals, festive shopping, and holiday events, it’s essential to ensure a seamless, enjoyable experience while maintaining safety and security. Advanced analytics …
How to Prepare for the Holiday Shopping Season with Advanced Analytics
As the holiday season approaches, stores and shopping centers are gearing up for what is often the busiest, most profitable time of the year. But it’s also a season with unique challenges—managing crowds, stocking inventory, and optimizing every aspect of the customer experience to encourage holiday sales. Advanced analytics can …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
