If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Enhancing In-Store Experience with Real-Time Data Insights
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Trend Watch: Bringing The Mobile Retailing Experience In-Store
Bringing The Mobile Retailing Experience In-Store With Beacon Technology. A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have implemented devices equipped with Bluetooth Low Energy (BLE) technology, more commonly known as …
Analytics in Retail. Going to market with a smarter approach
The retail sector has seen considerable change in this uncertain economy. Highly informed and more demanding customers are challenging retailers to consider new ways of tapping into their data to answer the “crunchy questions” that can hold the key to improving performance. As the questions become more complicated to answer, …
Trend Watch: Bringing The Mobile Retailing Experience In-Store With Beacon Technology
Bringing The Mobile Retailing Experience In-Store With Beacon Technology. A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have implemented devices equipped with Bluetooth Low Energy (BLE) technology, more commonly known as beacons, …
5 problems retailers must fix in 2014
5 problems retailers must fix in 2014 5 problems… Amid aggressive discounting, little foot traffic, a shorter holiday season and severe weather, the end of 2013 was disappointing for retailers. Now with barely any time to catch its breath, the industry is bracing for even larger sea changes, such as mounting privacy …
“Relationships are built only in one way: face to face. That is human nature like and so must be the retail “
“The secret to success is to anticipate customer needs, to know what they needs even before they know”. They call him the father of the Apple Stores , who created the concept of those iconic stores that people like so much. We recovered an interview that the Harvard Business Review …
Adapt or die. New Trends. Omnichannel retailing is comming
Omnichannel retailing. Customers nowadays want everything. On one hand, they want the advantages of the digital world: more variety of products, more information, have opinions of others … But on the other hand, they want the advantages of the traditional one: the personal service given in a shop, being capable of …
Rakuten expects global retail trends in 2014
Rakuten expects global retail trends in 2014. If you haven’t heard of Rakuten, you should change that. It’s a big e-commerce company in Japan with global ambitions. It describes itself as “the world’s third largest e-commerce marketplace,” presumably after Alibaba and eBay.
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The news “heat maps, the latest in marketing to meet your customers’ triumphs in social networks
The news heat maps, the latest in marketing to meet your customers triumphs in social networks. Last week we published on the web www.solomarketing.es and on www.mktfan.com the news heat maps, a story about the importance of knowing the consumer in the world of Marketing and how heat maps are …
Heat maps, the latest for your customers
Heat maps, the latest for your customers. As well known to those skilled in Marketing, today , know well the user has become one of the top when it comes to loyalty and retain customers. Something increasingly important for companies that have to excel in a very competitive landscape. And …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
