If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Enhancing In-Store Experience with Real-Time Data Insights
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Augmented Customer Satisfaction through Digital Marketing
Businesses strive to optimize customer service through digital marketing in the digital age. With the rise of social media, customers have higher expectations of companies regarding the customer experience they receive. To meet these expectations and keep up with competitors, digital marketing can be leveraged to provide an innovative approach …
How to boost retail with video analytics
Now that we are used to hearing the term “video analytics” and how it can be useful for companies in different industries, such as shopping malls or retail, it is time to list some of the main benefits that this new technological trend will bring to boost retail activities and …
Rethinking Retail Brand Storytelling in the Age of the Metaverse
Anyone paying attention to tech advancements of recent years has likely heard of the metaverse. This is a virtual reality environment where people around the globe can experience life and interact with others in ways that they can’t in the physical world. Many experts see the metaverse as the next …
Retail Video Analytics – 8 Use Cases to Transform Your Stores
Video Analytics is an AI-based solution that processes digital video signals to perform security-related functions. It monitors, analyzes, and manages large amounts of video data using advanced algorithms and machine learning. These systems analyze video data and convert it into intelligent data that can be used to make profitable decisions. …
Jordi Farre: «The traditional physical store model has to change»
In this new interview we speak with Jordi Farre, CEO and Founder of Pangea Retail. Jordi defends the permanence of the physical store as a means through which companies create connections and generate reactions with customers, after all, “human beings are gregarious animals that need physical connection“. The CEO of …
Ainhoa Oyarbide: «Avoiding customer effort and generating positive sensations is key for them to return»
We interviewed Ainhoa Oyarbide Mendieta, Brand and Communication Director at Eroski. Don’t miss this opportunity of learning a little more about the current situation of the retail sector and what Ainhoa expects for the future.
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How Implementing A.I. in Retail Settings Can Benefit Employees
With new tech constantly emerging and evolving that drives us even further into a digitally controlled world, there is growing concern that robots and technology will render humans — or human labor — useless. However, these fears that machines will replace labor and service jobs are often unwarranted and exaggerated.
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5 Actionable Tips to Take Your Retail Business to the Next Level
Stagnation is one of the most dangerous threats to any retail business – you need to constantly evolve and aim to deliver higher-quality services if you want to remain competitive. Unfortunately, it can be difficult to know exactly where to start, especially if you are new to the business world. …
7 Hacks for Engagement Customers
The main task of any business is to increase and attract the number of new customers and retain the regular ones. Everything is effortless: there are consumers for the specific product—the business has active sales, profits grow, and the business thrives. And if there are no consumers for the product—no …
Marketing Trends of the Future of Retail
It’s often difficult to anticipate the future and where the best business practices are heading. But in the case of progressive marketing tactics, there’s a clear trajectory that many businesses are gearing toward. Artificial Intelligence has been gradually sculpting the modern digital playing field wherein we do business. From automated …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
