Retail sector
Marketing in the Retail Sector
If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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Multichannel marketing strategies for the retail sector
The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Merry Christmas & Happy Holidays from Flame Analytics – Looking Ahead to 2026
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Devil Perini: “Offline retail must evolve, investing in technologies”
Today we speak with Devil Perini, Retail & Sales Consultant. We talk with this retail professional about the future of offline retail. He highlights that this bussines model will not disappear, but its sales will probably decrease in the following years. Devil also mentioned the importance of investing in technologies …
The Importance of Visual Merchandising in Retail Stores
Retail stores are more than just places to purchase products. They are spaces where customers are drawn in, captivated, and ultimately convinced to make a purchase. One of the most critical aspects of creating an enticing retail environment is visual merchandising. Visual merchandising in retail is the art and science …
Julie Wolf: “Offering a true retail experience for clients will be one of sectors main asset”
In today’s interview we talk about the retail sector with Julia Wolf, Textile Group Director at Carrefour, a professional with more than 20 years experience within the Fashion retail industry, working for the most relevant fashion players. Julie claims to be very optimistic about the future of offline retail stores. …
How Innovating with the Latest Ideas and Technology Can Offer Personalized Guests Experiences
Over the last couple of years, the digital wave swept over almost every corner of the corporate landscape and completely turned over the way we do and even think about business. This tectonic shift didn’t circumvent even the sectors like the hospitality industry that were considered to be deeply rooted …
The Future of Retail Stores: Embracing Innovation, Connectivity, and Resilience
The retail landscape has changed significantly over the last couple of decades. Indeed, it continues to develop. Increasingly advanced technology is transforming retail operations, through artificial intelligence (AI) platforms, data-driven automation, and even virtual spaces, among others. This is representative of the future of retail stores. It’s important for business …
Personalization in Marketing: Creating Tailored Experiences for Your Customers
In today’s fast-paced and highly competitive business landscape, capturing the attention of customers has become more challenging than ever. The key to success lies in understanding your customers on a deeper level and providing them with personalized experiences that resonate with their unique needs and preferences. In this guest post, …
Driving Foot Traffic: Effective Marketing Strategies for Retail Stores
In today’s digital age, retail stores face fierce competition from online marketplaces, which offer a wider variety of products at lower prices. However, brick-and-mortar stores still have a strong appeal as they provide tactile, visual, and personal experiences for their customers. The key to surviving and thriving in this environment …
Enrique Segarra: “Physical stores are essential to help consumers make decisions”
It has been a pleasure having Enrique Segarra, Head of Trade Marketing at PhoneHouse, for this interview. We talk in depth about physical stores, their importance in offering a successful shopping experience to our customers, as well as the techniques to get the most out of them. Enrique is a …
How Technology is Shaping the Future of Hospitality and Real Estate Industry
The hospitality industry was always deeply rooted in human interactions and very tangible real-life experiences. Be that as it may, the giant wave of digital transformation is sweeping across the entire business landscape and this small island, as isolated as it may look at first glance is not left intact.One …
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