Blog
Welcome to the Flame Analytics blog!
Here you will find a lot of information and interesting content that we have prepared for you. We have divided our content into topics to make it easier for you to find those that interest you the most.
Merry Christmas & Happy Holidays from Flame Analytics – Looking Ahead to 2026
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Katarzyna Szymańska: “Technology helps shopping centers thrive in the current landscape”
In this interview series, we bring you insights from top industry professionals. Today, we sit down with Katarzyna Szymańska, Shopping Centre Director at Matarnia Retail Park, part of Cushman & Wakefield. Katarzyna shares her perspective on the ever-evolving commercial real estate market, stressing the need for a comprehensive approach to …
The Role of Technology in Customer Loyalty Management in Malls
Effective customer loyalty management is essential in today’s shopping malls market, where retaining customers is as important as acquiring new ones. Technology is at the forefront of this effort, significantly enhancing loyalty programs and making them more efficient and impactful. This article explores the transformative role of technology and software …
Nikola Grđan: “Staying updated with the latest technology helps centers communicate better”
Welcome to our interview series, where we explore the insights of industry leaders. Today, we speak with Nikola Grđan, Center Manager at ROS Retail Outlet Shopping. Nikola discusses the challenges faced by shopping centers due to the pandemic, high inflation, and new trade laws in Croatia. Despite these hurdles, he …
Ivana Ristic: “Shopping centers of the future will gain an entirely new dimension through digitalization”
Welcome to our interview series, where we explore the perspectives of industry leaders. Today, we have the pleasure of speaking with Ivana Ristic, Marketing Manager at Rajiceva Shopping Center. In this interview, Ivana discusses the current state of the shopping center industry as it stabilizes post-pandemic, highlighting a significant increase …
Driving Digital Transformation: Flame Analytics’ Success Story with Merlin Properties
Flame Analytics’ Success Story with Merlin Properties Merlin Properties, a prominent player in the real estate sector, has embraced a path of digital transformation in retail to stay at the forefront of the industry. Recognizing the importance of data-driven decision-making, Merlin Properties has relied on Flame Analytics to integrate advanced …
Next Webinar: 10 Lessons for a Successful Digital Transformation in Retail
Join us on 20th June to explore the fascinating world of successful digital transformation in the retail sector! In this webinar, we will analyze the case of Amazon and its attempt to implement automated stores, highlighting the lessons learned and strategies for successful digitalization.
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Future of Retail Analytics: How Analytics Can Help Physical Stores Thrive
In a world that is becoming more and more digital, physical retail stores are under growing pressure to change and rival each other. Yet, with the emergence of sophisticated retail analytics, these stores now have a potent tool to not just survive but to also flourish. Through using data-driven insights, …
Agnieszka Mielcarz: “Data enables better communication with the customer”
Welcome to our interview series, where we explore the insights of industry leaders. Today, we are delighted to speak with Agnieszka Mielcarz, Asset Management Director at Mayland Real Estate. In this interview, Agnieszka discusses how the COVID-19 pandemic, inflation, and the global political situation have irreversibly transformed the commercial real …
How Malls Use Customer Engagement Analytics to Drive Results
What if you could unlock the secrets behind your customers’ actions, preferences, and desires? In today’s fast-paced business world, understanding and engaging customers effectively is the cornerstone of success. But how can businesses truly connect with their audience in a meaningful way? The answer lies in customer engagement analytics—a powerful …
Top 10 Shopping Mall Innovation Features Transforming Experiences
In today’s dynamic retail landscape, shopping malls are facing unprecedented challenges and opportunities. With the continuous growth of e-commerce and shifting consumer preferences, malls are compelled to adapt and innovate to remain relevant. This has led to the emergence of a new era in retail, where shopping mall innovations play …
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