Blog
In our blog section, you’ll find a curated mix of interviews, expert tips, and corporate content designed to help organizations better understand and optimize their physical spaces.
Merry Christmas & Happy Holidays from Flame Analytics – Looking Ahead to 2026
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Fabrizio Cappuccini : “Retail is an industry undergoing significant evolution”
We had the privilege of interviewing Fabrizio Cappuccini, Retail Director at Trony, who shared his expert views on the current and future landscape of the retail sector. Fabrizio envisions a bright future for retail, full of new developments and value generation for both customers and companies, driven by a commitment …
Effective Marketing Campaigns in Malls Using Location-Based Marketing
Marketing in a mall setting offers a unique opportunity to connect with a diverse audience through targeted strategies. Utilizing location-based marketing, which leverages data such as gender, age, location, and behavior, can significantly enhance the effectiveness of these campaigns. Here are some innovative approaches.
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Francesca Mastrocola: “Retailers must provide a holistic experience, rethinking and innovating the store”
At Flame, we had the pleasure of interviewing Francesca Mastrocola about the ever-evolving retail sector. With extensive experience in the industry, specializing in fashion and retail, and expertise in Behavioral Sciences, she provided deep insights into the enduring relevance of offline stores, the unique advantages of online versus offline shopping, …
Miguel Murta Cardoso: “Technology is crucial in the retail sector”
At Flame we have had an insightful interview with Miguel Murta Cardoso, a prominent expert in the retail sector, Head of Retail at Sensei. In this conversation, Miguel delves into the crucial role of technology in retail, the pros and cons of online versus offline shopping, and the significant challenges …
7 Benefits that Data Analytics brings for Shopping Centers
Data analytics is one of the most powerful tools at shopping centers disposal in today’s rapidly evolving retail landscape, where they are under pressure to adapt and thrive. By harnessing the power of data, shopping centers can not only enhance their operations but also improve the customer experience. In this …
People Counting: more Efficiency and better Experience in a Shopping Center
People counting is one of the most effective tools for gaining insights in the bustling environment of shopping centers, where understanding customer behavior is paramount to success. By accurately tracking foot traffic, shopping centers can optimize operations, enhance customer experiences, and ultimately boost sales.
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Igniting Retail Transformation: Insights from MarketsandMarkets’ Retail Analytics Market Report
In the fast-paced world of retail, staying ahead of the curve is paramount. With the digital landscape evolving at breakneck speed, companies must harness the power of data to drive informed decisions. Flame Analytics, a leader in the retail analytics space, has recently been featured in the MarketsandMarkets latest research …
Barry Loughran: “I see retail elevating as long as the brand can keep up with customer needs”
In a world where the retail landscape is constantly evolving, it’s crucial to gain insights from those at the forefront of the industry. Barry Loughran, the EMEA Retail Operations Manager at Dr. Martens, offers a unique perspective shaped by years of experience and a keen eye for emerging trends. In …
Flame Analytics: Leading in Retail Technology – Featured in “Cascadia Landscape”
In the dynamic world of retail, technology plays a crucial role in optimizing operations, enhancing customer experience, and driving profitability. That’s why we’re excited to share that Flame Analytics, a leading company in retail technology solutions, has been featured in the Cascadia Landscape, a report offering a representative view of …
Pablo Roura: “Offline commerce is evolving to complement the online experience”
In the bustling world of retail, where innovation meets consumer demand, the role of property and expansion management plays a pivotal role in driving growth and success. Today, we have the pleasure of sitting down with Pablo Roura, CEO & Founder at Trabe Retail, a spanish company that helps retail …
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