Blog
In our blog section, you’ll find a curated mix of interviews, expert tips, and corporate content designed to help organizations better understand and optimize their physical spaces.
Merry Christmas & Happy Holidays from Flame Analytics – Looking Ahead to 2026
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.


Federica Dal Zotto: “Technology enhances retail, but the human touch remains essential.”
The debate between online and offline retail has been ongoing for years, but one thing is clear: physical stores are far from obsolete. Instead, they are evolving into dynamic spaces that prioritize customer experience over mere transactions. In this exclusive interview, Federica Dal Zotto, Training & Project; Head of Visual …

Claudia Ramos: “The future of retail lies in the perfect blend of digital innovation and immersive in-store experiences”
Retail is a constantly evolving industry, driven by innovation, changing consumer behavior, and the integration of digital and physical shopping experiences. As technology reshapes how brands engage with customers, the role of brick-and-mortar stores continues to be questioned. Are we witnessing the decline of offline retail, or is it simply …

Comparing Shopping Mall Footfall: How to Know if Your Data is Good?
Understanding footfall data is crucial for shopping malls aiming to optimize operations, enhance customer experience, and boost revenues. However, merely collecting visitor data is not enough; it’s essential to analyze its quality and relevance. So, how can you determine if your footfall data is truly valuable?
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How Shopping Malls Can Attract and Retain Generation Z
Shopping malls are no longer just about shopping—they have evolved into experience-driven destinations where visitors seek entertainment, social interaction, and personalized experiences. To remain relevant in an increasingly digital world, malls must adapt to the preferences of Generation Z (those born between 1997 and 2012). This generation, raised in the …

Alfredo Gonzalez Canovas: “The future of retail is not about choosing between physical and digital, but blending them”
As the retail sector navigates an era of unprecedented transformation, the question arises: Will offline retail disappear? The answer, according to Alfredo Gonzalez Canovas, Business Development Manager at 1stdibs.com, is a resounding no. Offline retail is not vanishing; it’s evolving. This shift reflects the growing demands of modern shoppers, who …

Michael Naccache: “Offline retail will never disappear, but transforming it is the key to success”
At Flame Analytics, we always strive to gain insights from industry experts to delve deeper into the challenges and opportunities within the retail sector. This time, we had the pleasure of interviewing Michael Naccache, Retail Manager and Sales Director Italy at Portobello SPA. Michael shared his perspective on key topics …

How to Prepare for Customer Flow on Valentine’s Day with Video Analytics
Valentine’s Day is one of the most significant retail events of the year. Customers flock to stores and shopping centers in search of the perfect gift, making it a crucial period for businesses to maximize sales and enhance customer experiences. Leveraging video analytics can be a game-changer in preparing for …

Thomas Bove: “The future of retail lies in omnichannel strategies where offline and online channels work together”
In the dynamic world of retail, where digital transformation and evolving consumer expectations continue to redefine the landscape, the balance between online and offline channels remains a hot topic. To gain deeper insights into these challenges and opportunities, we had the privilege of speaking with Thomas Bove, Marketing Communications Manager …

Flame Analytics at NRF 2025: A Transformative Journey in New York City
This week, Flame Analytics has had the incredible opportunity to participate in the NRF 2025: Retail’s Big Show, the world’s largest retail conference and expo, held in the vibrant city of New York from January 12th to 14th. Known as the epicenter of retail innovation, the event brought together thousands …

Harnessing Analytics to Optimize Shopping Mall Performance During Sale Seasons
The holiday rush may be behind us, but the excitement of sale season is in full swing. For shopping malls, this is a critical time to attract shoppers, maximize footfall, and ensure stores achieve their revenue goals. But beyond enticing discounts and flashy window displays, there’s a deeper, data-driven story …
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