Do you want to stay up to date with all the news and trends in the shopping center industry? In this section of the blog, you will find a variety of articles related to news, innovations, technology, tips, solutions, marketing for shopping centers, and much more. All of them are designed to assist you in your shopping center, so you can create a vision of the industry’s situation and improve every aspect that influences the day-to-day operations of shopping centers.
–
With this blog, the Flame team aims to help you enhance your marketing strategies for shopping centers, make the most of them, understand how your customers and visitors behave, and provide advice on what you should do to maximize and optimize your resources and digital marketing campaigns for shopping centers, always with the goal of improving your results.
Market Trends We also recommend that you visit our interviews and surveys section, where you can find advice and opinions from the most representative professionals in the sector. Who better than the manager of a shopping center or a marketing executive to speak about the situation of the sector itself?
At Flame Analytics, we specialize in assisting shopping centers with our analytics and digital marketing solutions. Our technology will help you obtain reliable and secure data about what happens in your shopping center, allowing you to make informed decisions and ensure that your results will be positive.
If you want to know more about the different solutions we have for this sector, such as video analytics, occupancy, people counting, heat maps, customer demographics, personalized campaigns, multichannel marketing strategies for shopping centers, and more, do not hesitate to get in touch with our team.
Optimizing Your Store Layout for the Holiday Season: Using Analytics to Boost Engagement and Sales
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Ekaterina Kirichenko: “To stay relevant malls have to offer much more than just shopping experience”
Shopping Experience is not enough! Excited to share our latest interview with Ekaterina Kirichenko, Business Partner, Concept and CX at INGKA Centres, covering Portugal, Spain, Italy, France, and the UK! Dive into Ekaterina’s insights on how customer behavior has evolved, the biggest challenges shopping centers face today, and the pivotal …
Enhancing Customer Experience at Ferial Plaza with Flame Analytics
The Challenge Ferial Plaza, one of the busiest shopping centers in the region, faced the challenge of improving customer experience while gathering valuable data for their marketing strategy. With a wide variety of stores and a constant influx of visitors, they needed a smart solution that would allow them to …
7 Benefits that Data Analytics brings for Shopping Centers
Data analytics is one of the most powerful tools at shopping centers disposal in today’s rapidly evolving retail landscape, where they are under pressure to adapt and thrive. By harnessing the power of data, shopping centers can not only enhance their operations but also improve the customer experience. In this …
People Counting: more Efficiency and better Experience in a Shopping Center
People counting is one of the most effective tools for gaining insights in the bustling environment of shopping centers, where understanding customer behavior is paramount to success. By accurately tracking foot traffic, shopping centers can optimize operations, enhance customer experiences, and ultimately boost sales.
…
Optimizing Experience and Marketing Strategy at ABC Serrano
ABC Serrano, a prestigious shopping center located in the heart of Madrid, aimed to enhance customer experience and increase the effectiveness of its marketing strategies. To achieve these goals, they implemented Flame Analytics’ WiFi analytics solution, which allowed them to gather data on pedestrian traffic, dwell times, repeat visit rates, …
Retailment: The Future of Shopping
A new concept known as “retailment” is gaining traction in the retail sector. Combining retail and entertainment, retailment is revolutionizing how consumers experience shopping, turning it into an engaging and immersive activity. This blog explores different aspects of retailment, its impact on shopping malls, customer loyalty, the role of technology …
Katarzyna Szymańska: “Technology helps shopping centers thrive in the current landscape”
In this interview series, we bring you insights from top industry professionals. Today, we sit down with Katarzyna Szymańska, Shopping Centre Director at Matarnia Retail Park, part of Cushman & Wakefield. Katarzyna shares her perspective on the ever-evolving commercial real estate market, stressing the need for a comprehensive approach to …
Nikola Grđan: “Staying updated with the latest technology helps centers communicate better”
Welcome to our interview series, where we explore the insights of industry leaders. Today, we speak with Nikola Grđan, Center Manager at ROS Retail Outlet Shopping. Nikola discusses the challenges faced by shopping centers due to the pandemic, high inflation, and new trade laws in Croatia. Despite these hurdles, he …
Ivana Ristic: “Shopping centers of the future will gain an entirely new dimension through digitalization”
Welcome to our interview series, where we explore the perspectives of industry leaders. Today, we have the pleasure of speaking with Ivana Ristic, Marketing Manager at Rajiceva Shopping Center. In this interview, Ivana discusses the current state of the shopping center industry as it stabilizes post-pandemic, highlighting a significant increase …
Driving Digital Transformation: Flame Analytics’ Success Story with Merlin Properties
Merlin Properties, a prominent player in the real estate sector, has embraced a path of digital transformation to stay at the forefront of the industry. Recognizing the importance of data in strategic decision-making, Merlin Properties has relied on Flame Analytics to integrate advanced analytics solutions into ten of its shopping …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
