Do you want to stay up to date with all the news and trends in the shopping center industry? In this section of the blog, you will find a variety of articles related to news, innovations, technology, tips, solutions, marketing for shopping centers, and much more. All of them are designed to assist you in your shopping center, so you can create a vision of the industry’s situation and improve every aspect that influences the day-to-day operations of shopping centers.
–
With this blog, the Flame team aims to help you enhance your marketing strategies for shopping centers, make the most of them, understand how your customers and visitors behave, and provide advice on what you should do to maximize and optimize your resources and digital marketing campaigns for shopping centers, always with the goal of improving your results.
Market Trends We also recommend that you visit our interviews and surveys section, where you can find advice and opinions from the most representative professionals in the sector. Who better than the manager of a shopping center or a marketing executive to speak about the situation of the sector itself?
At Flame Analytics, we specialize in assisting shopping centers with our analytics and digital marketing solutions. Our technology will help you obtain reliable and secure data about what happens in your shopping center, allowing you to make informed decisions and ensure that your results will be positive.
If you want to know more about the different solutions we have for this sector, such as video analytics, occupancy, people counting, heat maps, customer demographics, personalized campaigns, multichannel marketing strategies for shopping centers, and more, do not hesitate to get in touch with our team.
Flame Analytics Returns to NRF 2025: Join Us at Booth #339!
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
20 KPIs for Shopping Centers to Track for Optimal Improvement
Shopping centers must measure and analyze key performance indicators (KPIs) to maximize customer engagement, increase sales, and improve overall operations. By leveraging data, mall managers can make informed decisions that benefit both tenants and visitors. Here are 20 crucial KPIs that a shopping center should monitor to ensure ongoing success.
…
The Power of AI in Shopping Centers: Understanding Customer Behavior Through Advanced Analytics
AI in Shopping Centers is a very important tool. In today’s highly competitive retail landscape, shopping centers must go beyond traditional sales metrics to truly understand their customers. One of the most powerful tools in achieving this is analytics, which gives insight into shopper behavior, movement patterns, and engagement within …
Marco Cicchetti: “The future of retail is likely to be a hybrid of online and offline experiences”
In today’s rapidly evolving retail landscape, the lines between online and offline shopping are blurring. To explore the current state of the sector and the challenges and opportunities it presents, we are delighted to speak with Marco Cicchetti, Center Manager Vicolungo The Style Outlets. Marco offers valuable insights into the …
Natacha Villas: “Artificial intelligence could be the key to the future of retail”
In this exclusive interview, we sit down with Natacha Villas Boas, Group Retail Director at VIA Outlets, to discuss the current and future trends in the retail industry. With extensive experience in the field, Natacha offers a deep insight into the challenges and opportunities facing retail in an increasingly digitalized …
Effective Marketing Campaigns in Malls Using Location-Based Marketing
Marketing in a mall setting offers a unique opportunity to connect with a diverse audience through targeted strategies. Utilizing location-based marketing, which leverages data such as gender, age, location, and behavior, can significantly enhance the effectiveness of these campaigns. Here are some innovative approaches.
…
The Benefits of Measuring Foot Traffic in Shops and Malls
Understanding customer behavior is crucial for success in retail sector. One of the most effective ways to gain insights into this behavior is by measuring foot traffic. Foot traffic analysis helps retailers understand how customers move through their stores and shopping malls, providing valuable data that can be used to …
Ekaterina Kirichenko: “To stay relevant malls have to offer much more than just shopping experience”
Shopping Experience is not enough! Excited to share our latest interview with Ekaterina Kirichenko, Business Partner, Concept and CX at INGKA Centres, covering Portugal, Spain, Italy, France, and the UK! Dive into Ekaterina’s insights on how customer behavior has evolved, the biggest challenges shopping centers face today, and the pivotal …
Enhancing Customer Experience at Ferial Plaza with Flame Analytics
The Challenge Ferial Plaza, one of the busiest shopping centers in the region, faced the challenge of improving customer experience while gathering valuable data for their marketing strategy. With a wide variety of stores and a constant influx of visitors, they needed a smart solution that would allow them to …
7 Benefits that Data Analytics brings for Shopping Centers
Data analytics is one of the most powerful tools at shopping centers disposal in today’s rapidly evolving retail landscape, where they are under pressure to adapt and thrive. By harnessing the power of data, shopping centers can not only enhance their operations but also improve the customer experience. In this …
People Counting: more Efficiency and better Experience in a Shopping Center
People counting is one of the most effective tools for gaining insights in the bustling environment of shopping centers, where understanding customer behavior is paramount to success. By accurately tracking foot traffic, shopping centers can optimize operations, enhance customer experiences, and ultimately boost sales.
…Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
