Do you want to stay up to date with all the news and trends in the shopping center industry? In this section of the blog, you will find a variety of articles related to news, innovations, technology, tips, solutions, marketing for shopping centers, and much more. All of them are designed to assist you in your shopping center, so you can create a vision of the industry’s situation and improve every aspect that influences the day-to-day operations of shopping centers.
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With this blog, the Flame team aims to help you enhance your marketing strategies for shopping centers, make the most of them, understand how your customers and visitors behave, and provide advice on what you should do to maximize and optimize your resources and digital marketing campaigns for shopping centers, always with the goal of improving your results.
Market Trends We also recommend that you visit our interviews and surveys section, where you can find advice and opinions from the most representative professionals in the sector. Who better than the manager of a shopping center or a marketing executive to speak about the situation of the sector itself?
At Flame Analytics, we specialize in assisting shopping centers with our analytics and digital marketing solutions. Our technology will help you obtain reliable and secure data about what happens in your shopping center, allowing you to make informed decisions and ensure that your results will be positive.
If you want to know more about the different solutions we have for this sector, such as video analytics, occupancy, people counting, heat maps, customer demographics, personalized campaigns, multichannel marketing strategies for shopping centers, and more, do not hesitate to get in touch with our team.
Flame Talks 2025: Transforming Shopping Centers – Innovation, Data, Experience, and Sustainability
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Join Us for the Upcoming Webinar on Video Analytics for Shopping Centers
We are excited to invite you to our upcoming webinar on video analytics for shopping centers, scheduled for May 6th at 4 PM CEST. This session is designed for professionals in the shopping center industry who are looking to leverage the power of artificial intelligence (AI) to enhance customer experience, …
Comparing Shopping Mall Footfall: How to Know if Your Data is Good?
Understanding footfall data is crucial for shopping malls aiming to optimize operations, enhance customer experience, and boost revenues. However, merely collecting visitor data is not enough; it’s essential to analyze its quality and relevance. So, how can you determine if your footfall data is truly valuable?
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How Shopping Malls Can Attract and Retain Generation Z
Shopping malls are no longer just about shopping—they have evolved into experience-driven destinations where visitors seek entertainment, social interaction, and personalized experiences. To remain relevant in an increasingly digital world, malls must adapt to the preferences of Generation Z (those born between 1997 and 2012). This generation, raised in the …
How to Prepare for Customer Flow on Valentine’s Day with Video Analytics
Valentine’s Day is one of the most significant retail events of the year. Customers flock to stores and shopping centers in search of the perfect gift, making it a crucial period for businesses to maximize sales and enhance customer experiences. Leveraging video analytics can be a game-changer in preparing for …
Harnessing Analytics to Optimize Shopping Mall Performance During Sale Seasons
The holiday rush may be behind us, but the excitement of sale season is in full swing. For shopping malls, this is a critical time to attract shoppers, maximize footfall, and ensure stores achieve their revenue goals. But beyond enticing discounts and flashy window displays, there’s a deeper, data-driven story …
How to Measure the Impact of Your Holiday Campaigns Using Advanced Analytics
The holiday season is one of the most crucial times for retailers, where the right marketing campaigns can significantly boost sales and brand awareness. However, with so many promotional activities happening during this period, measuring their effectiveness in real-time is essential. This is where advanced analytics comes into play. By …
Ensuring a Safe and Satisfying Shopping Experience During Peak Holiday Crowds
As the holiday shopping season draws near, retailers and shopping centers face the challenge of managing a significant increase in foot traffic. With more customers visiting stores for special deals, festive shopping, and holiday events, it’s essential to ensure a seamless, enjoyable experience while maintaining safety and security. Advanced analytics …
How to Prepare for the Holiday Shopping Season with Advanced Analytics
As the holiday season approaches, stores and shopping centers are gearing up for what is often the busiest, most profitable time of the year. But it’s also a season with unique challenges—managing crowds, stocking inventory, and optimizing every aspect of the customer experience to encourage holiday sales. Advanced analytics can …
Case Study: Enhancing Customer Loyalty in Shopping Centers with CBRE Spain and Connect Mall Edition
In the competitive world of shopping centers, customer loyalty and experience have become crucial factors for long-term success. CBRE Spain, a leader in real estate management, recently implemented Connect Mall Edition, our innovative loyalty system that includes ticket-scanning functionality. This solution not only enhances customer convenience but also provides shopping …
20 KPIs for Shopping Centers to Track for Optimal Improvement
Shopping centers must measure and analyze key performance indicators (KPIs) to maximize customer engagement, increase sales, and improve overall operations. By leveraging data, mall managers can make informed decisions that benefit both tenants and visitors. Here are 20 crucial KPIs that a shopping center should monitor to ensure ongoing success.
…Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
