Do you want to stay up to date with all the news and trends in the shopping center industry? In this section of the blog, you will find a variety of articles related to news, innovations, technology, tips, solutions, marketing for shopping centers, and much more. All of them are designed to assist you in your shopping center, so you can create a vision of the industry’s situation and improve every aspect that influences the day-to-day operations of shopping centers.
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With this blog, the Flame team aims to help you enhance your marketing strategies for shopping centers, make the most of them, understand how your customers and visitors behave, and provide advice on what you should do to maximize and optimize your resources and digital marketing campaigns for shopping centers, always with the goal of improving your results.
Market Trends We also recommend that you visit our interviews and surveys section, where you can find advice and opinions from the most representative professionals in the sector. Who better than the manager of a shopping center or a marketing executive to speak about the situation of the sector itself?
At Flame Analytics, we specialize in assisting shopping centers with our analytics and digital marketing solutions. Our technology will help you obtain reliable and secure data about what happens in your shopping center, allowing you to make informed decisions and ensure that your results will be positive.
If you want to know more about the different solutions we have for this sector, such as video analytics, occupancy, people counting, heat maps, customer demographics, personalized campaigns, multichannel marketing strategies for shopping centers, and more, do not hesitate to get in touch with our team.
Optimizing Your Store Layout for the Holiday Season: Using Analytics to Boost Engagement and Sales
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
How to Measure the Impact of Your Holiday Campaigns Using Advanced Analytics
The holiday season is one of the most crucial times for retailers, where the right marketing campaigns can significantly boost sales and brand awareness. However, with so many promotional activities happening during this period, measuring their effectiveness in real-time is essential. This is where advanced analytics comes into play. By …
Ensuring a Safe and Satisfying Shopping Experience During Peak Holiday Crowds
As the holiday shopping season draws near, retailers and shopping centers face the challenge of managing a significant increase in foot traffic. With more customers visiting stores for special deals, festive shopping, and holiday events, it’s essential to ensure a seamless, enjoyable experience while maintaining safety and security. Advanced analytics …
How to Prepare for the Holiday Shopping Season with Advanced Analytics
As the holiday season approaches, stores and shopping centers are gearing up for what is often the busiest, most profitable time of the year. But it’s also a season with unique challenges—managing crowds, stocking inventory, and optimizing every aspect of the customer experience to encourage holiday sales. Advanced analytics can …
Case Study: Enhancing Customer Loyalty in Shopping Centers with CBRE Spain and Connect Mall Edition
In the competitive world of shopping centers, customer loyalty and experience have become crucial factors for long-term success. CBRE Spain, a leader in real estate management, recently implemented Connect Mall Edition, our innovative loyalty system that includes ticket-scanning functionality. This solution not only enhances customer convenience but also provides shopping …
20 KPIs for Shopping Centers to Track for Optimal Improvement
Shopping centers must measure and analyze key performance indicators (KPIs) to maximize customer engagement, increase sales, and improve overall operations. By leveraging data, mall managers can make informed decisions that benefit both tenants and visitors. Here are 20 crucial KPIs that a shopping center should monitor to ensure ongoing success.
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The Power of AI in Shopping Centers: Understanding Customer Behavior Through Advanced Analytics
AI in Shopping Centers is a very important tool. In today’s highly competitive retail landscape, shopping centers must go beyond traditional sales metrics to truly understand their customers. One of the most powerful tools in achieving this is analytics, which gives insight into shopper behavior, movement patterns, and engagement within …
Marco Cicchetti: “The future of retail is likely to be a hybrid of online and offline experiences”
In today’s rapidly evolving retail landscape, the lines between online and offline shopping are blurring. To explore the current state of the sector and the challenges and opportunities it presents, we are delighted to speak with Marco Cicchetti, Center Manager Vicolungo The Style Outlets. Marco offers valuable insights into the …
Natacha Villas: “Artificial intelligence could be the key to the future of retail”
In this exclusive interview, we sit down with Natacha Villas Boas, Group Retail Director at VIA Outlets, to discuss the current and future trends in the retail industry. With extensive experience in the field, Natacha offers a deep insight into the challenges and opportunities facing retail in an increasingly digitalized …
Effective Marketing Campaigns in Malls Using Location-Based Marketing
Marketing in a mall setting offers a unique opportunity to connect with a diverse audience through targeted strategies. Utilizing location-based marketing, which leverages data such as gender, age, location, and behavior, can significantly enhance the effectiveness of these campaigns. Here are some innovative approaches.
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The Benefits of Measuring Foot Traffic in Shops and Malls
Understanding customer behavior is crucial for success in retail sector. One of the most effective ways to gain insights into this behavior is by measuring foot traffic. Foot traffic analysis helps retailers understand how customers move through their stores and shopping malls, providing valuable data that can be used to …
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In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
