If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
The Power of Location Analytics in Retail Spaces
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
From People Counting to Data Intelligence: Transforming Physical Spaces with AI
We’re thrilled to share this insightful post authored by our CEO, Jonathan Solis. In it, he delves into a pivotal topic for the future of physical retail: moving from simple headcounts to a strategic approach rooted in data intelligence. Jonathan explores how this transformation is not just central to Flame’s …
Tyla Jurgens: “Customer loyalty is achieved through consistency, transparency and building trust”
In this new interview, we sit down with Tyla Jurgens, Marketing & Strategy Manager at AVENIR, a Berlin-based circular fashion brand with a strong focus on purpose-driven practices. As the retail industry evolves in a rapidly changing digital landscape, Tyla shares her insights on the future of offline retail, the …
Webinar Recap – Advanced Retail Solutions: Moving Beyond Security
On October 10th, Flame Analytics partnered with Controlex and Dahua to deliver an engaging and informative webinar for the DACH market titled “Advanced Retail Solutions: Moving Beyond Security.” With an audience consisting of installers, system integrators, IT and security professionals, and retailers, the event explored innovative solutions that extend far …
Joana Gomes: “Offline stores will go through a profound transformation process to elevate the shopping experience”
How can we elevate the shopping experience? In this conversation with Joana Gomes, Retail & Education Director at Roudolph Arié Perfumaria e Cosmética, we explore the current and future landscape of retail, particularly in the luxury and beauty sectors. Joana offers a compelling take on the enduring importance of offline …
Elisa Ottaviani: “Retail will have to offer unique experiences involving all 5 senses”
In this exclusive interview, we speak with Elisa Ottaviani, Retail Director at Roberto Cavalli, to explore the evolving dynamics of the retail sector. Elisa shares her insights on the future of offline retail, the impact of technology on customer engagement, and the importance of creating meaningful, in-person experiences. As the …
Join Our Webinar: “Advanced Retail Solutions – Moving Beyond Security”
We’re excited to invite you to an exclusive webinar, hosted by Flame Analytics, Dahua, and Controlex, where we’ll dive into cutting-edge retail solutions that go beyond traditional security systems. This insightful session is tailored for installers, system integrators, and potential partners interested in exploring the future of retail operations powered …
Renata Fava: “Technology has become an indispensable force in modern retail”
In this interview with Renata Fava, we explore the present and future of the retail sector, an industry undergoing constant transformation. Renata shares her insights on the coexistence of physical and online retail, emphasizing that brick-and-mortar stores won’t disappear but will reinvent themselves to provide more immersive and personalized customer …
Mariana Pais: “Technology is a powerful tool in maximizing retail results”
In an ever-evolving retail landscape, marked by rapid digitalization and shifting consumer behaviors, the balance between online and offline channels has become a critical focus for brands worldwide. In this interview with Mariana Pais, a renowned Fashion Retail Consultant, we explore key insights into the current state of retail, the …
Svetlana Suchkova: “You should have a customer experience manual that serves as a bible for all employees”
Customer experience is the axis upon which the success of any fashion retail brand revolves. This is something that Svetlana Suchkova, founder of Vega Retail, not only understands perfectly but has also made the core of her business philosophy. With over 20 years of experience in the sector, and a …
Boost Your Retail Business with Real-Time Analytics: Top Trends and Strategies for 2024
In today’s competitive retail landscape, leveraging real-time analytics can be the game-changer your business needs. With the power to make data-driven decisions instantly, retailers can enhance customer experiences, streamline operations, and boost sales. In this post, we’ll explore the top trends in retail analytics for 2024 and provide actionable strategies …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
