Retail sector
Marketing in the Retail Sector
If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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Multichannel marketing strategies for the retail sector
The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Merry Christmas & Happy Holidays from Flame Analytics – Looking Ahead to 2026
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Steve Dennis: “Brick & mortar stores will remain relevant. Vast majority of retail sales will be done in physical stores for many more years”
Today we speak with Steve Dennis, President of Sageberry Consulting & Forbes Contributor.
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How you can market your business online
Setting up your own business online can be great fun. By fulfilling your dream, you get to learn about yourself and how you can effectively run a business. Now you’re ready to trade and get your first customers purchasing your product or service – what do you do next?
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Customization comes to Zara and Retail experts give their opinion about this initiative
Customization comes to Zara and Retail experts give their opinion about this initiative. For some: a good idea… For others: it is late and it is not original… In what retail experts do agree is that, nowadays, being unique and different is necessary to add value, improve purchase experience and …
Supermarkets´ tricks: cold and hot areas
Psychologist M. Ángeles Molina says (and we agree) that “our behavior as consumers in supermarkets is studied by experts in marketing and psychology.” And this is so because the conclusions are translated into patterns that help supermarkets to organize better and to dispose their products. Read this new post about …
Hotel marketing, increasingly personalized thanks to technology
The future of marketing in the hotel sector no doubt involves personalization. In addition, other challenges would have to be added, such as the competitiveness of the sector, digitalization, consumer hyperconnectivity, technological expectations and the extraction of Big Data data in order to know the customer.
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How to sell more and better on sales
We are in times of sales and is, without a doubt, the best time to sell more in our businesses. Of course, lower prices should not in any way lower the quality of our products or our customer service. Price reductions do not amount to rebates in quality. Today we …
Omnichannel Marketing Agencies. Accompanying your clients in the digital transformation.
The objective of any marketing agency is to give its clients the best service. However, the current scenario is very different from a couple of years ago. Customers today have been digitized and are OMNICHANNEL: they interact with different channels depending on the moment or the device they are using. …
Martech Tools, Physical Context and Omnicanality
When we hear about Martech, unfortunately it is always associated with the online world. We always (myself included) use the “digital marketing” term, let’s say, inadequately. We must get used to the idea of using digital stuff regardless of the channel or even the venue. Just think that you could …
How to face the summer at your point of sale
Should we closed a few days for rest?, Should we change the schedules?, Should we lower the prices? … Surely in summer many doubts arise with respect to the management of your point of sale. And, July, August and September are the classic months of the holidays, but they are …
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