If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
The Power of Location Analytics in Retail Spaces
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
5 Tips on How Location-based Marketing Is Revolutionizing Social Media?
As a result of continuous technological development of various social media platforms, it has become crucial for digital marketers of any advertising agency to develop such effective marketing strategies that can help to utilize social media marketing tools to the fullest. Today, many businesses prefer location based marketing as one …
Ansgar John B: “Artificial Intelligence will change retail between now and 2030”
Today we speak with Ansgar John Brenninkmeijer, CEO of Value Machines.
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Cash Converters relies on Flame to analyze the behavior of its customers
In addition to knowing the number of visits obtained from each of its 33 own points of sale in a given period of time, Cash Converters is able, thanks to Flame’s solution, to measure the its windows´effectiveness, customers´influx, capture rates, average times of stay and the their customers´recurrence or loyalty …
5 Tips and Tricks to Attract Customers to the Retail Store
Have you heard the news: email is dying, computers are becoming extinct, and brick-and-mortar retail stores are dying a horrible death? Of course, the reality is way different than the predicted doomsday in the retail sector. Though e-commerce is a giant, customers prefer purchasing from a physical store. The ability …
Jeff Sward: “The best loyalty is having an emotional connection with the customer”
“Retail these days is about the skillful blending of Probabilities and Possibilities. Probabilities are great when they are available, and still valid. But it is now more important than ever to explore and experiment with Possibilities, the new unknowns and opportunities that are always emerging”. Do not miss our interview …
Michael Zakkour: “We are in the midst of a retail renaissance, not an apocalypse”
Today we speak with Michael Zakkour, VP of Digital Commerce and New Retail at Tompkins International and co-author of the book New Retail: Born in China, Going Global: How China’s Tech Giants are Changing Global Commerce.
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Alberto Córdoba: on & off In-Store integration
More than twenty attendees listened with great interest to the online seminar that Alberto Córdoba offered in our last webinar. In it, Lukkap´s Director, gave us the keys to take the best of the pure digital players and the best of the brick and mortar ones, so that, thanks to …
Offline customer behavior also counts
Many retailers are taking advantage of the benefits of online behavioral targeting. In a nutshell, behavioral targeting is the method that leverages web user navigation and shopping information to activate relevant and personalized messages. That means that, if used in a suitable way, you no longer need to impact all …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
