If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Smart Restroom Management: Optimizing Resources in Physical Spaces
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Federica Dal Zotto: “Technology enhances retail, but the human touch remains essential.”
The debate between online and offline retail has been ongoing for years, but one thing is clear: physical stores are far from obsolete. Instead, they are evolving into dynamic spaces that prioritize customer experience over mere transactions. In this exclusive interview, Federica Dal Zotto, Training & Project; Head of Visual …
Claudia Ramos: “The future of retail lies in the perfect blend of digital innovation and immersive in-store experiences”
Retail is a constantly evolving industry, driven by innovation, changing consumer behavior, and the integration of digital and physical shopping experiences. As technology reshapes how brands engage with customers, the role of brick-and-mortar stores continues to be questioned. Are we witnessing the decline of offline retail, or is it simply …
Transforming the Visitor Experience at CaixaForum with AI-Powered Video Analytics
At Flame Analytics, we are excited to share how our AI-driven video analytics technology is revolutionizing visitor experience and space management at CaixaForum, a benchmark in Spain’s cultural sector.
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Alfredo Gonzalez Canovas: “The future of retail is not about choosing between physical and digital, but blending them”
As the retail sector navigates an era of unprecedented transformation, the question arises: Will offline retail disappear? The answer, according to Alfredo Gonzalez Canovas, Business Development Manager at 1stdibs.com, is a resounding no. Offline retail is not vanishing; it’s evolving. This shift reflects the growing demands of modern shoppers, who …
Michael Naccache: “Offline retail will never disappear, but transforming it is the key to success”
At Flame Analytics, we always strive to gain insights from industry experts to delve deeper into the challenges and opportunities within the retail sector. This time, we had the pleasure of interviewing Michael Naccache, Retail Manager and Sales Director Italy at Portobello SPA. Michael shared his perspective on key topics …
The Importance of Analytics in the Physical World: Bridging the Gap Between Online and Offline
Today, retailers must integrate their physical and digital operations to offer a truly omnichannel customer experience. Technology and data have become essential elements in creating a retail environment that is not only efficient but also personalized and enriching for consumers.
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How to Prepare for Customer Flow on Valentine’s Day with Video Analytics
Valentine’s Day is one of the most significant retail events of the year. Customers flock to stores and shopping centers in search of the perfect gift, making it a crucial period for businesses to maximize sales and enhance customer experiences. Leveraging video analytics can be a game-changer in preparing for …
Thomas Bove: “The future of retail lies in omnichannel strategies where offline and online channels work together”
In the dynamic world of retail, where digital transformation and evolving consumer expectations continue to redefine the landscape, the balance between online and offline channels remains a hot topic. To gain deeper insights into these challenges and opportunities, we had the privilege of speaking with Thomas Bove, Marketing Communications Manager …
Leveraging Physical Space Analytics to Refine Your Online Branding Strategy
In the digital age, a strong online presence is essential, but the untapped potential of physical space analytics may propel branding efforts to new heights. Businesses may achieve a unified and effective brand experience by studying foot traffic patterns, consumer habits, and in-store interactions. The combination of advanced analytics from …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
