If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Enhancing In-Store Experience with Real-Time Data Insights
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
The Importance of Analytics in the Physical World: Bridging the Gap Between Online and Offline
Today, retailers must integrate their physical and digital operations to offer a truly omnichannel customer experience. Technology and data have become essential elements in creating a retail environment that is not only efficient but also personalized and enriching for consumers.
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How to Prepare for Customer Flow on Valentine’s Day with Video Analytics
Valentine’s Day is one of the most significant retail events of the year. Customers flock to stores and shopping centers in search of the perfect gift, making it a crucial period for businesses to maximize sales and enhance customer experiences. Leveraging video analytics can be a game-changer in preparing for …
Thomas Bove: “The future of retail lies in omnichannel strategies where offline and online channels work together”
In the dynamic world of retail, where digital transformation and evolving consumer expectations continue to redefine the landscape, the balance between online and offline channels remains a hot topic. To gain deeper insights into these challenges and opportunities, we had the privilege of speaking with Thomas Bove, Marketing Communications Manager …
Leveraging Physical Space Analytics to Refine Your Online Branding Strategy
In the digital age, a strong online presence is essential, but the untapped potential of physical space analytics may propel branding efforts to new heights. Businesses may achieve a unified and effective brand experience by studying foot traffic patterns, consumer habits, and in-store interactions. The combination of advanced analytics from …
Taddeo Bruno: “This is retail, not rocket science—let’s keep it simple”
In this interview, we sit down with Taddeo Bruno, International Markets & Retail Director at illycaffè, to explore the evolving dynamics of the retail sector. Taddeo Bruno firmly believes that physical retail is here to stay—but it must transform. Stores are no longer just product containers; they are becoming immersive …
The Three Kings and the Magic of Innovation in Retail: A Gift of Technology
Every year, the Day of the Three Kings is an opportunity to reflect on the gifts we receive and how they improve our lives. In the world of retail, gifts are no longer just material products; technology has transformed the way we shop and experience brands. This Three Kings’ Day, …
How to Prepare Your Business to Succeed During the Sales Season
As the holiday season wraps up, retailers have another golden opportunity to boost their revenue: the sales season. This period is perfect for increasing sales, clearing out inventory, and building customer loyalty. To make the most of it, businesses need a well-thought-out strategy. Here are some practical tips to help …
2024 Retail Innovations: How Technology is Revolutionizing the Shopping Experience
As 2024 draws to a close, the retail landscape has seen some remarkable shifts, driven by groundbreaking technological innovations. From artificial intelligence (AI) to augmented reality (AR), mobile payments, and beyond, these advancements are reshaping the way consumers shop and how businesses engage with them. Let’s take a look at …
New Success Story: Customer Loyalty Project for Small Businesses
Flame Analytics is proud to announce the successful collaboration with the Union of Merchants of Asturias in developing an innovative digital solution to manage discounts for the “Gijón Compra y Vuelve” project. This exciting initiative was designed to support local businesses by encouraging consumers to shop within the region, boosting …
How to Use Data to Prepare for Post-Holiday Shopping Spikes
The holiday season is still in full swing, but savvy retailers know that now is the time to start planning for what comes next. Post-holiday shopping spikes—driven by gift card redemptions, holiday returns, and seasonal discounts—offer a fantastic opportunity to maximize revenue and strengthen customer relationships. By leveraging data effectively, …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
