If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Enhancing In-Store Experience with Real-Time Data Insights
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Christopher Brooks: “Retailers should provide time, attention and promise”
For Christopher Brooks, one of the weakness of brick and mortar retail is to try and replicate the efficiency of online. Christopher is CEO of Clientship and an International CX transformation specialist. He thinks that retail is under pressure from many directions. Although, over 80% of sales happening offline, the retail sector has potential for …
How Well Does Social Media Affect the Retail Industry?
Almost every professional in the marketing industry testifies to the huge impact of social media on business activity. The retail industry is one of the biggest sectors to be affected by social media, mainly because it involves direct interaction with the customer. Be it in the form of posts, comments, …
Howard Saunders: “Treat me like just another customer and I probably won’t come back”
Howard Saunders, known as The Retail Futurist, thinks that many of our legacy retailers will disappear. Writer, speaker and designer, Howard sees retail future as messy but also remarkable.
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Mark Garrett: “In online you can avoid that awkward `I’ll think about it´ conversation”
For Mark Garrett, Brick and Mortar retail tradional concep will disappear. Mark is the managing director of Catmandoes Leadership, specialist in ecommerce, retail, transformation seeking interim and consultancy.
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Flame measures visits for the second year at FITUR
With the help of Unitel-Sistemas de Telecomunicaciones, Flame was successfully installed at the Castilla La Mancha stand at the Madrid International Tourism Fair (Fitur) for the second year. Thanks to Flame, it was possible to count the influx of visitors, who visited the stand for the first time, those who …
80% of retail experts talk about a significant decrease in store traffic due to Coronavirus
How are consumers acting worldwide? Which industries are the most affected? We have asked professionals in the sector how the virus is affecting retail and the vast majority speak of a significant decrease in traffic in physical stores. The panic of physical contact is causing “some fear and paralysis in …
Rachel Williamson: “If you are in retail, you must become a student of your customer”
For Rachel Williamson, the act of “going shopping with friends, family or even by yourself is ingrained in our culture”. Today we speak with the Founder and President of Running Great Stores, a Retail Consultancy firm focused on Brick and Mortar Store Operations.
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Pompeii: Use of Big Data in the retail sector
Pompeii evaluated Flame’s value proposition because he wanted to know and better understand their clients´behavior: how they interact at the points of sale and how they behave. Pompeii wanted to anticipate their customers´demands in order to serve them better, boost sales and generate loyalty, increasing the engagement towards their brand.
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Ian Golding: “Turning a shopping destination into an experience destination is vital”
Today we speak with Ian Golding, Global Customer Experience Specialist and Ambassador of the Customer Experience Professionals Association. Certified CX leader, international speaker, columnist and writer Ian has over 20 years as a CX professional, teaching the Certified Customer Experience Professional (CCXP) and author of the book: Customer What?, The Honest and Practical …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
