If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
The Benefits of Measuring Foot Traffic in Shops and Malls
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
How to Use Customer Behaviour Intelligence in a Retail Business
Consider how well you know your friends. You know what they like and what they don’t like, and what brands they prefer to shop with and where they would go to eat. How amazing would it be, and how profitable, if you knew all your customers this well? Sounds impossible, …
6 Retail Marketing Strategies To Improve Conversion Rates
Acquiring new customers and enticing existing customers to return is essential for any business, regardless of size. Although this can initially seem like a daunting task, by following these 6 simple and actionable retail marketing strategies, you too can improve your conversion rates.
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Email Marketing is the easiest and most preferred way to advertise. Why?
Even though email marketing might seem like an old method of advertising, it is still one of the most successful advertising methods for small and big businesses. Whether you are a new startup or an established data analytics consulting company in a saturated market, email marketing can do wonders to …
How Your Retail Business Can Survive Through the Coronavirus Pandemic
As Coronavirus spreads around the world, countries, businesses, and services are all feeling the effects. Of course, many countries are in lockdown and quarantine, and while many big businesses should be able to cope with everything that’s going on, some industries, especially smaller businesses, are feeling the effects. To ensure …
How To Market Your Retail Store Post-COVID-19
COVID-19 dramatically changed the face of retail for months, and the effects of the pandemic continue to be felt – even as regions begin to reopen. Before getting into how to market your store when you reopen, we should quickly address the notion of “post” COVID-19. Until a vaccine is …
Matthew Brown: “Retailers need to rethink what customer loyalty really means in the future”
Matthew Brown, Retail Futurist & Trend Speaker, is optimistic and thinks that retail isn’t going anywhere, nor bars restaurants or cinemas. For them, Covid is going to be another shock to the system. “Many businesses won’t survive but we are also going to see a huge amount of innovation coming …
Amazing Tips and Tricks to Boost Sales Online with Customer Retention
For e-commerce organizations, customer retention is the key to success. Since we don’t get to meet the customers in person, we have to find ways to boost up our digital marketing. From hiring a web design agency to working on strengthening customer care service, every bit of it contributes to …
Jason McNary: “COVID19 has pushed leaders to think differently to impact business”
Jason McNary is Global Board Member & CEO in Americas of UNO de 50. He’s an Experienced Non-Executive Director & Nomination Committee Member, fashion and digital Global Executive and Board Member with Private Equity experience. In this post-covid situation, He’s exited about the future of retail and says that brands …
Wizz Selvey: “Digitisation will become the new normal for a lot of people”
Wizz Selvey is an experienced retail executive specialising in brand building, buying, marketing and sales development across multiple product categories, Speaker and Customer Experience expert. Today we talk with her about the future of retail in this “new normality”. Although we are in the time of changes, Wizz is optimistic about …
5 Strategies to Launch New Products in Your Store
If you run a retail store, you would know that innovations are essential in moving the store forward, and what could be more innovative than the launching of new products? Introducing a new product into your store is tough, and getting customers to accept these products is even more difficult. …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
