Retail sector
Marketing in the Retail Sector
If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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Multichannel marketing strategies for the retail sector
The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Merry Christmas & Happy Holidays from Flame Analytics – Looking Ahead to 2026
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Picking the Perfect Domain Name for Your Retail Business
The retail industry has been flourishing over the past several years, and due to the still ongoing health crisis, more retail businesses are either moving online or complementing their in-store business with that online presence. Customers crave more convenience than ever before, meaning that having your products at their fingertips …
5 Ways to Elevate Your Cyber Security Efforts in Retail
In the midst of this surge of online purchases, companies are still doing their best to provide stellar service without compromising their security. This is a slippery slope for retailers, one that can help brands retain customers and inspire loyalty, or increase the risk of data breaches and a vast …
La Casa Encendida, a safe experience with Flame analytics
La Casa Encendida, a cultural and social center, belonging to the Montemadrid Foundation, relies on Flame analytics´ solution to measure influx and occupancy level (capacity) in its facilities.
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How To Build Your ‘In Brick And Mortar’ Business’ Brand
When you think of brands, you mostly visualize their iconic logos and taglines. Take for example, Apple, Nike, Google, Amazon, etc. And it is justified with the kind of brand loyalty they enjoy. In fact everyone will agree that the value of a Ralph Lauren polo shirt is more than …
Georganne Bender: “Retail is evolving but it isn’t going anywhere”
Georganne Bender is a consumer anthropologist, speaker, award-winning writer, author, consultant and one-half of the KIZER & BENDER Speaking team. Georganne and her partner Rich Kizer are contributors to MSNBC’s television program Your Business. They made Meetings & Conventions Magazine’s list of Meeting Planners Favorite Keynote Speakers and were named …
3 Common Network Security Issues in SMEs
Network security issues can be disastrous for any company, but especially for small and medium businesses. They can destroy or severely damage your reputation with the public. They can also lead to legal repercussions. In other cases, your intellectual property may be threatened, or you might be targeted by a …
Linda Johansen-James: “We are social creatures and we still want to go out and shop”
Linda Johansen-James is Founder of International Retail Group, a Global Retail Management and Consulting Firm. She is very optimistic about the future of retail and thinks that “digitally native brands and entrepreneurs looking to launch their brand in retail will have a better chance of success now”.
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Doug Stephens: “For a handful of brands the pandemic has been like a year of steroids”
We speak with Doug Stephens, Founder of Retail Prophet, a global advisory service. In his opinion, retailers should be looking at their physical stores as an experiential media point for the purpose of customer acquisition.
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