If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
–
The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Benchmarking Performance: KPIs Every Shopping Center Should Track
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Brick And Mortar Marketing – 5 Tactics You Should Always Apply To Your Strategy
The prevalence of the internet has changed the landscape of business and how it is conducted. Most marketing is now conducted online as more and more people prefer buying products and services in the comfort of their own home. This has led to many people claiming that brick-and-mortar stores, i.e., …
3 Customer Retention Strategies for a Small Business
Every company struggles to obtain new buyers and spends substantial sums on customer acquisition. Then the main aim is to make these clients regular ones and reimburse your expenses and increase the profitability of the business. If done right, customer retention marketing strategies can be highly efficient at this stage.
…
5 Ways Video Analytics is Transforming Retail Stores
Retail sector is undergoing a great transformation, and video analytics powered by AI is at the forefront of this change. Brick-and-mortar stores can now leverage real-time insights to enhance customer experience, optimize operations, and drive sales. In this article, we explore five key ways video analytics is revolutionizing the retail …
Success Story: Repsol and Flame Analytics Transform the Experience in 1000 Gas Stations
In an increasingly digitalized world, connectivity has become a key factor in providing a smooth and efficient customer experience. Repsol, one of the leading global energy companies, has embraced innovation by implementing Flame Connect in over 1000 service stations across Spain.
…
Unlocking Retail Success with In-Store Analytics
In today’s highly competitive retail landscape, understanding customer behavior is more crucial than ever. While e-commerce platforms leverage data-driven insights to optimize the online shopping experience, physical stores must also embrace analytics to stay ahead. In-store analytics provides retailers with actionable insights that drive sales, enhance customer experience, and optimize …
Federica Dal Zotto: “Technology enhances retail, but the human touch remains essential.”
The debate between online and offline retail has been ongoing for years, but one thing is clear: physical stores are far from obsolete. Instead, they are evolving into dynamic spaces that prioritize customer experience over mere transactions. In this exclusive interview, Federica Dal Zotto, Training & Project; Head of Visual …
Claudia Ramos: “The future of retail lies in the perfect blend of digital innovation and immersive in-store experiences”
Retail is a constantly evolving industry, driven by innovation, changing consumer behavior, and the integration of digital and physical shopping experiences. As technology reshapes how brands engage with customers, the role of brick-and-mortar stores continues to be questioned. Are we witnessing the decline of offline retail, or is it simply …
Transforming the Visitor Experience at CaixaForum with AI-Powered Video Analytics
At Flame Analytics, we are excited to share how our AI-driven video analytics technology is revolutionizing visitor experience and space management at CaixaForum, a benchmark in Spain’s cultural sector.
…
Alfredo Gonzalez Canovas: “The future of retail is not about choosing between physical and digital, but blending them”
As the retail sector navigates an era of unprecedented transformation, the question arises: Will offline retail disappear? The answer, according to Alfredo Gonzalez Canovas, Business Development Manager at 1stdibs.com, is a resounding no. Offline retail is not vanishing; it’s evolving. This shift reflects the growing demands of modern shoppers, who …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
