If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
The Benefits of Measuring Foot Traffic in Shops and Malls
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Big Data Analytics and Risk Management for improving business operations
When we hear the term big data, we most likely think of huge volume of data that is available today. It is created by marketing and ecommerce systems, IoT devices, and business applications that produce detailed information about business activities and transactions. These are only a few examples of how …
Adrián González: «Technology in our sector is in constant movement.»
Adrián González is General Manager at Sol Varadero Beach Meliá Hotel in Cuba.
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Six Ways to Use Analytics to Boost Customer Engagement
Marketing is all about appealing to your target audience or potential customers. Whether done digitally or offline, marketing requires the analytics to know all it can say about its audience to succeed. Digital marketing has been increasing in popularity over the years and, for many businesses, has become their most …
8 Useful Marketing Tools to Use in 2023
As technology continues to evolve, so does the marketing landscape. Everything from how we consume content to how we purchase products has changed, and marketers have had to adapt their strategies to keep up. The tools and techniques that were effective a few years ago may not be as useful …
Miguel Ángel Gálvez: “We take the satisfaction of our guests very seriously”
Miguel Ángel Gálvez is General Manager at Hotel Duquesa de Cardona Barcelona and Duquesa Suites.
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Hotel Marketing: Strategies to sell more
What is hotel marketing and why is it important? Marketing for hotels is the best solution to differentiate yourself from your competitors. These are various marketing strategies and techniques used by hotels to promote their business, establish themselves in the market and make a positive impression on guests. In short, …
Customer Education: How to Use It To Gain Trust and Loyalty
Your company has created a competitive item. It’s one of the most effective on the market. You’ve also taught your sales team to market it in the best method. Customers do purchase. But what happens next? Do your customers understand how to utilize it to its highest potential to gain …
Retail Staff Training Tips To Improve Customer Service and Sales
Personal development is a must for each employee within your retail business to retain them at the workplace and enable the development of soft and hard skills. In this article, we would like to explore the correlation between qualitative retail staff training and your business growth and development.
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How the AI Revolution Is Changing Traditional Marketing
AI is the “missing element” in marketing. Businesses can incorporate AI technologies into their marketing campaigns. In doing so, they can provide prospects and customers with outstanding experiences. Plus, they can drive revenues and sales and foster brand loyalty like never before. The AI revolution is underway, and marketers must …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
