If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Enhancing In-Store Experience with Real-Time Data Insights
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
5 Ways AI Technology Can Modernize Brick-And-Mortar Retail
Let me guess. As a brick-and-mortar business owner, you are intrigued by the possibility of digital marketing positively influencing your connection to existing and potential customers. You are probably also looking for ways to generate customer loyalty, facilitate customer engagement, increase sales, or maybe even all of the above. Do …
Tech Innovations Shaping Brick & Mortar Retail Experiences
Thanks to the impact of COVID-19, brick and mortar retail stores are facing challenging times. In-store shopping has given way to online retail, as consumers prefer to shop from the comfort of their homes. But many consumers still enjoy the experience of in-person shopping. By strategically employing technology, retailers can …
Manuel Molina: «Digital Transformation is a priority for the sector»
We speak today with Manuel Molina, General Manager at Paradisus Princesa del Mar Resort & Spa. Manuel encourages us to be optimistic about the future of the sector and focuses on digital transformation to anticipate the expectations of tourists. Don’t miss this interview.
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Fundamental Issues: Customer Retention and Brand Loyalty
While both customer retention and brand loyalty aim to generate repeat business and are vital parts of a business’s strategy, it’s essential to understand how distinctly different they are. In fact, although the terms are used interchangeably fairly often, customer retention isn’t even the same as customer loyalty.
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9 Customer Engagement Strategies That Will Boost Sales in 2023
To achieve the best possible consumer experience, customer engagement strategies streamline relations and communication. The procedure uses various contact methods to establish a connection, boost contentment, and dynamically grow your clientele.
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4 Reasons Why You Should Keep a Close Eye on Your Finances in Retail
Keeping an eye on finances is not just for those people who are running to a tight budget, or for that matter, suddenly finding themselves with something of a cashflow problem. It is, however, a task that should be done regularly because, regardless of your financial status, or what you …
How Treating Your Employees Right Can Lead to Customer Loyalty
When it comes to providing the best customer service, it all comes down to trust. Your customers need to trust that your company values their business and truly wants them to be happy. While most business owners understand that concept, many don’t realize that customers also want to support companies …
Hotel Innovation Trends
The hotel sector is increasingly adapting to consumer demands and transforming its offer to meet their needs. Creating unique experiences is the way to stand out and differentiate yourself from the competition, and this is achieved thanks to innovation and technology, key factors in creating a unique customer experience.
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How to reinvent marketing in restaurants
Restaurant marketing has become much more demanding in recent years. Those responsible for gastronomic marketing, promotions and attracting new customers in restaurants face challenges as difficult as interesting. Clients now have a great variety of possible options, and restaurants must compete for customer attention.
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Big Data Analytics and Risk Management for improving business operations
When we hear the term big data, we most likely think of huge volume of data that is available today. It is created by marketing and ecommerce systems, IoT devices, and business applications that produce detailed information about business activities and transactions. These are only a few examples of how …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
