Flame Traffic: The Future of Foot Traffic Analytics
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Optimizing Experience and Marketing Strategy at ABC Serrano
ABC Serrano, a prestigious shopping center located in the heart of Madrid, aimed to enhance customer experience and increase the effectiveness of its marketing strategies. To achieve these goals, they implemented Flame Analytics’ WiFi analytics solution, which allowed them to gather data on pedestrian traffic, dwell times, repeat visit rates, …
Retailment: The Future of Shopping
A new concept known as “retailment” is gaining traction in the retail sector. Combining retail and entertainment, retailment is revolutionizing how consumers experience shopping, turning it into an engaging and immersive activity. This blog explores different aspects of retailment, its impact on shopping malls, customer loyalty, the role of technology …
Creating Data-Driven Marketing Campaigns for Your Retail Shop
Are you leveraging data to create personalized marketing campaigns for your retail shop? Nowadays, data-driven marketing campaigns are essential for the success of any retail shop. By utilizing customer data, retailers can develop personalized and effective marketing strategies that not only attract new customers but also retain existing ones. This …
Webinar: 10 Lessons for a Successful Digital Transformation in Retail
Digital transformation in retail is not just an option but a necessity to stay relevant and successful. One of the most emblematic examples of innovation in this field has been Amazon’s attempt to implement automated stores. These stores, designed to revolutionize the shopping experience by eliminating lines and improving efficiency, …
Katarzyna Szymańska: “Technology helps shopping centers thrive in the current landscape”
In this interview series, we bring you insights from top industry professionals. Today, we sit down with Katarzyna Szymańska, Shopping Centre Director at Matarnia Retail Park, part of Cushman & Wakefield. Katarzyna shares her perspective on the ever-evolving commercial real estate market, stressing the need for a comprehensive approach to …
The Role of Technology in Customer Loyalty Management in Malls
Effective customer loyalty management is essential in today’s shopping malls market, where retaining customers is as important as acquiring new ones. Technology is at the forefront of this effort, significantly enhancing loyalty programs and making them more efficient and impactful. This article explores the transformative role of technology and software …
Nikola Grđan: “Staying updated with the latest technology helps centers communicate better”
Welcome to our interview series, where we explore the insights of industry leaders. Today, we speak with Nikola Grđan, Center Manager at ROS Retail Outlet Shopping. Nikola discusses the challenges faced by shopping centers due to the pandemic, high inflation, and new trade laws in Croatia. Despite these hurdles, he …
Ivana Ristic: “Shopping centers of the future will gain an entirely new dimension through digitalization”
Welcome to our interview series, where we explore the perspectives of industry leaders. Today, we have the pleasure of speaking with Ivana Ristic, Marketing Manager at Rajiceva Shopping Center. In this interview, Ivana discusses the current state of the shopping center industry as it stabilizes post-pandemic, highlighting a significant increase …
Driving Digital Transformation: Flame Analytics’ Success Story with Merlin Properties
Merlin Properties, a prominent player in the real estate sector, has embraced a path of digital transformation to stay at the forefront of the industry. Recognizing the importance of data in strategic decision-making, Merlin Properties has relied on Flame Analytics to integrate advanced analytics solutions into ten of its shopping …
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