How to Prepare for the Holiday Shopping Season with Advanced Analytics
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Fabrizio Cappuccini : “Retail is an industry undergoing significant evolution”
We had the privilege of interviewing Fabrizio Cappuccini, Retail Director at Trony, who shared his expert views on the current and future landscape of the retail sector. Fabrizio envisions a bright future for retail, full of new developments and value generation for both customers and companies, driven by a commitment …
10 Game-Changing Decisions You Can Make with Analytics in Retail
Analytics in retail lets you make informed decisions that can set you apart from the competition. With Flame Analytics, retailers gain access to a treasure trove of data about their physical spaces, enabling them to make smarter, data-driven decisions that boost efficiency and enhance customer experience. Here are ten key …
Effective Marketing Campaigns in Malls Using Location-Based Marketing
Marketing in a mall setting offers a unique opportunity to connect with a diverse audience through targeted strategies. Utilizing location-based marketing, which leverages data such as gender, age, location, and behavior, can significantly enhance the effectiveness of these campaigns. Here are some innovative approaches.
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The Benefits of Measuring Foot Traffic in Shops and Malls
Understanding customer behavior is crucial for success in retail sector. One of the most effective ways to gain insights into this behavior is by measuring foot traffic. Foot traffic analysis helps retailers understand how customers move through their stores and shopping malls, providing valuable data that can be used to …
Francesca Mastrocola: “Retailers must provide a holistic experience, rethinking and innovating the store”
At Flame, we had the pleasure of interviewing Francesca Mastrocola about the ever-evolving retail sector. With extensive experience in the industry, specializing in fashion and retail, and expertise in Behavioral Sciences, she provided deep insights into the enduring relevance of offline stores, the unique advantages of online versus offline shopping, …
Miguel Murta Cardoso: “Technology is crucial in the retail sector”
At Flame we have had an insightful interview with Miguel Murta Cardoso, a prominent expert in the retail sector, Head of Retail at Sensei. In this conversation, Miguel delves into the crucial role of technology in retail, the pros and cons of online versus offline shopping, and the significant challenges …
7 Tools Every Marketer Should Use To Automate Workflows
Marketing automation solutions are one of the most effective tools for facilitating business growth and productivity. By improving overall productivity and allowing you to concentrate on other crucial tasks, automating your marketing tasks may help your company. You may gather useful information, for instance, using marketing automation solutions, which you …
Ekaterina Kirichenko: “To stay relevant malls have to offer much more than just shopping experience”
Shopping Experience is not enough! Excited to share our latest interview with Ekaterina Kirichenko, Business Partner, Concept and CX at INGKA Centres, covering Portugal, Spain, Italy, France, and the UK! Dive into Ekaterina’s insights on how customer behavior has evolved, the biggest challenges shopping centers face today, and the pivotal …
Retail Data Analytics. Transforming Modern Business
Retail Data Analytics is basic to understand customers deeply, optimize operations, and make data-driven decisions to thrive. Retail data analytics comes into play to transform raw data into actionable insights that drive growth and innovation.
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Enhancing Customer Experience at Ferial Plaza with Flame Analytics
The Challenge Ferial Plaza, one of the busiest shopping centers in the region, faced the challenge of improving customer experience while gathering valuable data for their marketing strategy. With a wide variety of stores and a constant influx of visitors, they needed a smart solution that would allow them to …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
