Tips
If you work in the retail or shopping mall sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your retail outlets.
You’ll discover, for example, how to optimize your business location, enhance your storefront, arrange products for increased sales, and improve your conversion data. We delve into the importance of lighting, decoration, pricing strategy, customer service, and more.
In this blog section, you’ll also find news about technology: big data, artificial intelligence, digital transformation, and all the technological innovations affecting the retail and shopping mall sector. We share insights into the benefits of incorporating technology into your business, such as the advantages of measuring foot traffic in your physical spaces or understanding the customer journey.
At Flame, we strongly believe that measurement is the key to improvement because knowing whether what you’re doing is right, wrong, or can be improved is crucial. In-store analytics is already a reality accessible to all retailers. Don’t fall behind—start measuring and improving with Flame Analytics. Don’t miss out on this and other retail tips!
AI in Retail Analytics: Transforming Physical Store Intelligence
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
5 Ways To Keep Retail Employees Healthy and Happy
The COVID-19 pandemic has changed how many people think about work, especially in retail. It made many employees start to consider how much their job cares for them and what they are willing to go through to get a paycheck. Now, during the “Great Resignation,” engaging your employees is more …
A Customer Engagement Guide for Brick-and-Mortar Stores
The Coronavirus pandemic has changed customers’ shopping habits and behaviors. In the era of lockdowns and social distancing measures, many customers have shifted to online shopping. Does that mean that brick-and-mortar retail is dying? The answer is no. Despite massive retail business closures in 2020, the industry remains the pillar of …
Learn how indoor maps can benefit shopping malls and the shoppers that frequent them
Running a shopping mall could be a really intense experience. You have so many vendors you know and relationships and contracts to manage. At the same time, you are probably looking to offer visitors a great shopping experience so that they will return to your mall in the future too. …
7 Steps to Build a Successful Hotel SMM Campaign
Here are the 8 steps you can take to build a successful hotel social media marketing campaign.
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Visual Merchandising Tips for Your Retail Space
Retail is all about finding the perfect way to communicate with potential customers. A store can sell the most fashionable jeans, but unless they reach shoppers, their products are worthless. There are many ways of communicating with customers, both directly and indirectly, and they all require careful planning in order …
5 Tips to Choose the Right Internet Provider for Your Retail Business
Modern retail companies operate in the online and offline realms nowadays, and there’s no denying that having a fast, stable, and reliable internet connection is the foundation of productivity and customer experience. Not only is having a decent internet connection important for your entire offline operation, but it’s the only …
5 Data Security Tips for Brick & Mortar Stores
Much like the online retail landscape is evolving rapidly, physical stores are also updating their workflows and adapting to modern technologies that can help them improve their overall success. This shift, however, has put added weight on consumer privacy, data protection and infrastructure security as cyber-attacks and similar security threats …
7 Retail Marketing Strategies to Help You Get New Customers — and Keep Existing Ones
Marketing is not as easy or straightforward as it used to be, and simply putting a sign on the street and waiting for customers won’t help your business compete with online retailers. Retail marketers need new tactics in order to get their products seen by more people, generate revenue, and …
5 Tips to Elevate Customer Engagement in Your Brick-and-Mortar Business
The health crisis paired with the massive growth of e-commerce has overshadowed brick-and-mortar businesses. More people are turning to online buying as a convenient alternative and a healthy opportunity to shop without risking a viral infection, or spreading the disease. On another note, people are increasingly more frustrated with social …
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