Do you work in the shopping center industry? Are you passionate about staying up-to-date with the latest trends, news, and innovations in this sector? Do you want to become an expert in shopping centers? If your answer is yes, you can’t miss any of the articles in our advice section for shopping centers.
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In this section of our blog, you will find a myriad of topics related to the shopping center industry, allowing you to learn about all the techniques used to manage these spaces, as well as the latest technologies and strategies to improve their operation.
It’s important to understand that all actions implemented in a shopping center have a common goal: to enhance the experience offered to customers, always striving to exceed their expectations and provide them with a variety of possibilities and activities in one place. You should not view a shopping center solely as a place for making purchases; these spaces have become true entertainment centers where users choose to spend their time.
Discover the most innovative technologies implemented in shopping centers to optimize their management and actions. Learn about the importance of measuring what happens in these physical spaces and gather a wealth of data about your customers—how they move through the center, their behavior in each area, which types of profiles visit your center most frequently. Once you’ve created your target audiences and segmented them based on this data, create personalized marketing campaigns for each of them. Build customer loyalty with personalized marketing and make them feel at home every time they visit your shopping center.
Key Metrics to Evaluate the Success of Your Black Friday Campaign
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Find out how to boost influx to your shopping center
As experts in Shopping Centers, at Flame we know that one of your main concerns is to achieve the greatest possible influx to the center in general and to the operators in particular. To achieve this, marketing campaigns become an essential. In today’s post we tell you how to get …
Shopping malls in the New Normal: Adaptation, Customers and Employees
Since the COVID-19 epidemic outbreak in 2020, shopping habits have changed drastically. The epidemic ushered in a rapid, albeit erratic, shift in buying patterns, both online and in-store, and brick and mortar shops were forced to accept the fact that adaptability was critical to their survival.
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Learn how indoor maps can benefit shopping malls and the shoppers that frequent them
Running a shopping mall could be a really intense experience. You have so many vendors you know and relationships and contracts to manage. At the same time, you are probably looking to offer visitors a great shopping experience so that they will return to your mall in the future too. …
How Shopping Malls ‘Won’ 2020
This post is not about saving shopping malls. It’s not about feeding every penny to the glory of lifeless stores. It’s about how they took over the world, and with that, basically saved us in 2020. It’s undeniable that malls will always stay in one form or another. They are …
Get With the Times! Reinventing the Mall Experience in the Age of AI
The traditional retail mall experience is being dramatically changed by AI technology. Here’s how malls are using AI to engage customers like never before. Billions of people around the world visit malls every month. This clearly demonstrates how integral malls have become to the retail sector. Plus, it illustrates the …
What to Look for in Your Best Shopping Mall?
Modern technology has revolutionized our lives the way we knew it. Whether it be a hospital or a shopping mall, today everything is well-equipped with technological tools that are playing their part in making our lifestyle fit to the modern standards. Therefore, when one chooses to do shopping in a …
How to avoid the spread of the coronavirus in shopping malls
Nowadays, security has become citizens´ greatest concern. That is why today at Flame we compile some useful tips for both owners, employees and customers of shopping malls with which we will be able to minimize the risk of contagion.
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The future mall: “A place to do things, not to buy things”
What will the mall of the future be like? Will it disappear?… We want to share with you this post written by Laureano Turienzo in which he analyzes this format. In front of those who believe that the mall is hanging by a thread, the author of the article believes …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
