Do you work in the shopping center industry? Are you passionate about staying up-to-date with the latest trends, news, and innovations in this sector? Do you want to become an expert in shopping centers? If your answer is yes, you can’t miss any of the articles in our advice section for shopping centers.
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In this section of our blog, you will find a myriad of topics related to the shopping center industry, allowing you to learn about all the techniques used to manage these spaces, as well as the latest technologies and strategies to improve their operation.
It’s important to understand that all actions implemented in a shopping center have a common goal: to enhance the experience offered to customers, always striving to exceed their expectations and provide them with a variety of possibilities and activities in one place. You should not view a shopping center solely as a place for making purchases; these spaces have become true entertainment centers where users choose to spend their time.
Discover the most innovative technologies implemented in shopping centers to optimize their management and actions. Learn about the importance of measuring what happens in these physical spaces and gather a wealth of data about your customers—how they move through the center, their behavior in each area, which types of profiles visit your center most frequently. Once you’ve created your target audiences and segmented them based on this data, create personalized marketing campaigns for each of them. Build customer loyalty with personalized marketing and make them feel at home every time they visit your shopping center.
Webinar: AI in Retail. Exploring the Power of Video Analytics
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
How Shopping Malls Are Reinventing Themselves Through Data and Experience
In the face of digital disruption and shifting consumer habits, shopping malls across the globe are undergoing a quiet revolution. No longer just retail hubs, they’re transforming into experience-driven destinations powered by data. And at the heart of this transformation lies a simple but powerful question: Do we really understand …
The Ethics of AI Surveillance in Commercial Spaces
As artificial intelligence (AI) and computer vision become increasingly integrated into commercial environments, the ethical implications of their use demand careful consideration. Shopping malls, airports, museums, and other public venues are adopting AI-powered surveillance tools to gain insights, improve safety, and personalize visitor experiences. But as with any technology that …
From Cameras to Insights: Leveraging Computer Vision in Malls
Shopping malls have always been dynamic spaces, evolving with consumer habits and technological advancements. Today, artificial intelligence (AI) and computer vision are transforming how malls operate, providing valuable insights that enhance customer experience, optimize operations, and increase revenue. In this article, we explore how malls are leveraging computer vision to …
The Future of Shopping Malls: Experience, Sustainability and Data
As we move further into the digital age, shopping malls are no longer just places to buy products – they have become experience-driven destinations. In 2025, the future of shopping malls is being shaped by three major factors: creating memorable customer experiences, integrating sustainable practices, and using data to optimize …
Comparing Shopping Mall Footfall: How to Know if Your Data is Good?
Understanding footfall data is crucial for shopping malls aiming to optimize operations, enhance customer experience, and boost revenues. However, merely collecting visitor data is not enough; it’s essential to analyze its quality and relevance. So, how can you determine if your footfall data is truly valuable?
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How Shopping Malls Can Attract and Retain Generation Z
Shopping malls are no longer just about shopping—they have evolved into experience-driven destinations where visitors seek entertainment, social interaction, and personalized experiences. To remain relevant in an increasingly digital world, malls must adapt to the preferences of Generation Z (those born between 1997 and 2012). This generation, raised in the …
How to Prepare for Customer Flow on Valentine’s Day with Video Analytics
Valentine’s Day is one of the most significant retail events of the year. Customers flock to stores and shopping centers in search of the perfect gift, making it a crucial period for businesses to maximize sales and enhance customer experiences. Leveraging video analytics can be a game-changer in preparing for …
Harnessing Analytics to Optimize Shopping Mall Performance During Sale Seasons
The holiday rush may be behind us, but the excitement of sale season is in full swing. For shopping malls, this is a critical time to attract shoppers, maximize footfall, and ensure stores achieve their revenue goals. But beyond enticing discounts and flashy window displays, there’s a deeper, data-driven story …
How to Measure the Impact of Your Holiday Campaigns Using Advanced Analytics
The holiday season is one of the most crucial times for retailers, where the right marketing campaigns can significantly boost sales and brand awareness. However, with so many promotional activities happening during this period, measuring their effectiveness in real-time is essential. This is where advanced analytics comes into play. By …
Ensuring a Safe and Satisfying Shopping Experience During Peak Holiday Crowds
As the holiday shopping season draws near, retailers and shopping centers face the challenge of managing a significant increase in foot traffic. With more customers visiting stores for special deals, festive shopping, and holiday events, it’s essential to ensure a seamless, enjoyable experience while maintaining safety and security. Advanced analytics …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
