If you work in the retail sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your points of sale. You’ll discover, for example, how to optimize the location of your business, improve your storefront, place products to sell more, enhance your conversion data, and more. We share insights on the importance of lighting, decoration, pricing strategy, customer service, and more.
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Some of the tips you’ll find in this section come from renowned experts in the retail sector. At Flame, we invite experts to write articles of interest on our blog. Many have already contributed to this section, sharing their knowledge with our readers—experts in in-store marketing, customer experience, consulting, visual merchandising, and more. In their posts, they analyze the sector, provide advice, discuss trends, and share updates.
You’ll also find news about technology in this blog section: big data, artificial intelligence, digital transformation, and more. In essence, all the technological innovations affecting the retail sector. We explain the benefits of incorporating technology into your points of sale, such as the advantages of measuring foot traffic in your stores or analyzing the customer journey.
At Flame, we firmly believe that those who do not measure do not improve, as measuring is the only way to know if what you are doing is right, wrong, or can be improved. In-store analytics is already a reality accessible to all retailers. Don’t fall behind and start measuring and improving with Flame Analytics. Don’t miss out on this and other tips for retail!
How to Use Data to Prepare for Post-Holiday Shopping Spikes
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Future of Retail Analytics: How Analytics Can Help Physical Stores Thrive
In a world that is becoming more and more digital, physical retail stores are under growing pressure to change and rival each other. Yet, with the emergence of sophisticated retail analytics, these stores now have a potent tool to not just survive but to also flourish. Through using data-driven insights, …
How Malls Use Customer Engagement Analytics to Drive Results
What if you could unlock the secrets behind your customers’ actions, preferences, and desires? In today’s fast-paced business world, understanding and engaging customers effectively is the cornerstone of success. But how can businesses truly connect with their audience in a meaningful way? The answer lies in customer engagement analytics—a powerful …
Shopper Tracking Insights: Unveiling the Science of Retail Analytics
Have you ever paused to ponder why retailers employ intricate tracking technologies, meticulously monitoring your every step within their stores? What propels this surveillance, and what exactly do retailers aim to glean from scrutinizing your shopping behavior? In this comprehensive blog post, we embark on an illuminating exploration into the …
Measuring the ROI of Personalization in Retail: Metrics and Strategies
In today’s fiercely competitive landscape, personalization in retail has emerged as a crucial strategy for businesses aiming to enhance customer engagement and drive sales. From tailored product recommendations to customized marketing messages, personalization initiatives can significantly influence consumer behavior and brand perception. However, the challenge lies in quantifying the return …
AR in Retail: Bridging the Gap Between Online and Offline Shopping
Augmented Reality (AR) technology is reshaping the retail industry by offering immersive and interactive shopping experiences that blur the lines between the physical and digital worlds. As consumers demand more personalized and engaging interactions, retailers are turning to AR to enhance customer engagement and drive sales. In this blog, we’ll …
6 Smart Hotel Technology Trends: What’s Next in Hospitality Innovation
In the ever-evolving landscape of the hospitality industry, technology plays a pivotal role in enhancing guest experiences, optimizing operations, and increasing efficiency. One of the most significant advancements in recent years is the integration of smart hotel technology. From automated check-ins to personalized room settings, smart hotel technology has revolutionized …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
