If you work in the retail sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your points of sale. You’ll discover, for example, how to optimize the location of your business, improve your storefront, place products to sell more, enhance your conversion data, and more. We share insights on the importance of lighting, decoration, pricing strategy, customer service, and more.
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Some of the tips you’ll find in this section come from renowned experts in the retail sector. At Flame, we invite experts to write articles of interest on our blog. Many have already contributed to this section, sharing their knowledge with our readers—experts in in-store marketing, customer experience, consulting, visual merchandising, and more. In their posts, they analyze the sector, provide advice, discuss trends, and share updates.
You’ll also find news about technology in this blog section: big data, artificial intelligence, digital transformation, and more. In essence, all the technological innovations affecting the retail sector. We explain the benefits of incorporating technology into your points of sale, such as the advantages of measuring foot traffic in your stores or analyzing the customer journey.
At Flame, we firmly believe that those who do not measure do not improve, as measuring is the only way to know if what you are doing is right, wrong, or can be improved. In-store analytics is already a reality accessible to all retailers. Don’t fall behind and start measuring and improving with Flame Analytics. Don’t miss out on this and other tips for retail!
The Benefits of Measuring Foot Traffic in Shops and Malls
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
AI & AR: a must in customer experience for retail sector
Thinking forwards to the future, retail trends that accelerated during the pandemic, such as the rise of e-commerce, are expected to continue. In order to recover from the COVID’s disruption, retailers must become more creative and find new and innovative ways to engage customers in 2023. We are aware that …
Brick And Mortar Marketing – 5 Tactics You Should Always Apply To Your Strategy
The prevalence of the internet has changed the landscape of business and how it is conducted. Most marketing is now conducted online as more and more people prefer buying products and services in the comfort of their own home. This has led to many people claiming that brick-and-mortar stores, i.e., …
3 Customer Retention Strategies for a Small Business
Every company struggles to obtain new buyers and spends substantial sums on customer acquisition. Then the main aim is to make these clients regular ones and reimburse your expenses and increase the profitability of the business. If done right, customer retention marketing strategies can be highly efficient at this stage.
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How Video Analytics Is Revolutionizing the Retail Experience
Understanding customer behavior inside the store is more than just an advantage — it’s essential. While e-commerce platforms have long benefited from detailed user data, brick-and-mortar stores are now catching up thanks to the power of video analytics. Here’s how this technology is transforming physical retail spaces.
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5 Ways Video Analytics is Transforming Retail Stores
Retail sector is undergoing a great transformation, and video analytics powered by AI is at the forefront of this change. Brick-and-mortar stores can now leverage real-time insights to enhance customer experience, optimize operations, and drive sales. In this article, we explore five key ways video analytics is revolutionizing the retail …
Unlocking Retail Success with In-Store Analytics
In today’s highly competitive retail landscape, understanding customer behavior is more crucial than ever. While e-commerce platforms leverage data-driven insights to optimize the online shopping experience, physical stores must also embrace analytics to stay ahead. In-store analytics provides retailers with actionable insights that drive sales, enhance customer experience, and optimize …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
