If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
The Benefits of Measuring Foot Traffic in Shops and Malls
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
How Fast Should My Business Internet Be?
Consumption of the internet and required speed of internet differs from business to business. Does the first question arise what should be the minimum internet speed for any business? Today, every internet service provider offers 25 Mbps an average speed of internet at least. It will work for many of …
From Cool to Hot: How to Create a Heat Map for Your Shop
We live in an age where a thriving economy is largely based on grabbing and holding the attention of the consumer. This is a process that involves the utilization of many modern tools, strategies, and resources. Long gone are the days when a shopkeeper could rely upon charm and good …
6 Ways to Improve Communication with Your Customers in Your Retail Store
“The effectiveness of communication is not defined by communication but by the response”– Milton Erickson. COVID-19 may have dampened the spirit of shopping for some time, but with an increasing number of people getting vaccinated, customers are slowly returning to retail stores. In the digital landscape, why do customers prefer …
Michael Maher: “The future of retail is really more about an experience”
Michael Maher is Chief officer at Cartology. They create holistic strategies for Brand Growth on Amazon, so they help brands sell more products on Amazon. He is optimistic about the future of retail and says that “the advancements to come are limitless, only our imaginations and work ethic will limit …
How to Best Protect Your New Business
Taking a bright idea and transforming it into a successful, sustainable business is the dream of pioneering entrepreneurs all over the globe. In the modern world, starting a business can often require little more than dedication, market research, digital savvy, and an internet connection. However, the concept of expansion resides …
Picking the Perfect Domain Name for Your Retail Business
The retail industry has been flourishing over the past several years, and due to the still ongoing health crisis, more retail businesses are either moving online or complementing their in-store business with that online presence. Customers crave more convenience than ever before, meaning that having your products at their fingertips …
5 Ways to Elevate Your Cyber Security Efforts in Retail
In the midst of this surge of online purchases, companies are still doing their best to provide stellar service without compromising their security. This is a slippery slope for retailers, one that can help brands retain customers and inspire loyalty, or increase the risk of data breaches and a vast …
La Casa Encendida, a safe experience with Flame analytics
La Casa Encendida, a cultural and social center, belonging to the Montemadrid Foundation, relies on Flame analytics´ solution to measure influx and occupancy level (capacity) in its facilities.
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How To Build Your ‘In Brick And Mortar’ Business’ Brand
When you think of brands, you mostly visualize their iconic logos and taglines. Take for example, Apple, Nike, Google, Amazon, etc. And it is justified with the kind of brand loyalty they enjoy. In fact everyone will agree that the value of a Ralph Lauren polo shirt is more than …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
