If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
The Benefits of Measuring Foot Traffic in Shops and Malls
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
10 Advantages of In-store Analytics for a store
In today’s competitive retail landscape, understanding customer behavior is crucial. Join us as we delve into the myriad benefits and strategic advantages of In-store Analytics to optimize store performance. Let’s explore how this powerful tool enhances decision-making and customer experiences, revolutionizing the way stores operate. Stay tuned to uncover the …
What is the Simplest Way to Identify New Business Opportunities in the Retail Industry?
In recent times, the retail sector has become more competitive than ever. To thrive in such competition, 47% of brands plan to use customer feedback to enhance their performance or customer experience. To succeed in your business, you must continually innovate and take advantage of business opportunities as they present …
5 Ways To Keep Retail Employees Healthy and Happy
The COVID-19 pandemic has changed how many people think about work, especially in retail. It made many employees start to consider how much their job cares for them and what they are willing to go through to get a paycheck. Now, during the “Great Resignation,” engaging your employees is more …
IKEA relies on Flame analytics for the indoor analytics of its new centers in Latin America
IKEA has opened its first store in Mexico and has chosen FLAME solutions to learn about the behavior of its visitors within its facilities.
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Havaianas chooses Flame Analytics for the digitization of its stores
Havaianas, the popular Brazilian sandal brand, has chosen Flame Analytics to digitize its EMEIA stores.
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How to achieve effective internal communication in the retail industry
No matter the industry you work in, internal communication is essential. However, when it comes to retail, creating and keeping up with a healthy and effective communication strategy is challenging. Due to specific job requirements, such as communication with customers and working in a retail warehouse, maintaining internal interactions is …
Felipe Gómez: “The key to gain real customer loyalty is by listening to their opinions”
Today we speak with Felipe GOMEZ, Director at La Croix Blanche de Sologne Hotel & Restaurant, in France, where hospitality and food & beverage sectors are back on track after Covid’s lock-down and restrictions. “Expectations are positive and increase every day”.
…Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
