If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Enhancing In-Store Experience with Real-Time Data Insights
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Jorge Fernández: “All retailers are focused on Data”
In this new entry in the interview section, we introduce you to Jorge Fernández Calle, Director of Customer Experience & Inbound Marketing at Mayoral. Today we speak with this professional from the retail sector about the complexities and challenges that retail faces, and we focus on how technology and data …
Exploring the Role of Brick-and-Mortar in the Future of Retail
The rise of e-commerce has made it easier than ever for consumers to shop online, but this has raised concerns about the future of physical stores. Will physical stores survive in the face of increasing competition from online retailers? While the future of retail in brick-and-mortar stores may seem uncertain, …
Javier Lebrato: “flow controls should be a must in any store”
In today’s interview we talk about the retail sector with Javier Lebrato, Regional Retail Strategy at Grupo MASMOVIL who claims to be very optimistic about the future of the sector, since “currently there is a rate of evolution that will create many improvements and novelties in the short term ». …
Your Complete Guide to Customer Loyalty Management
In today’s business landscape, customer loyalty has become an essential factor for any company’s success. Customer loyalty refers to the customer’s willingness to repeatedly choose a particular brand, product, or service over other options in the market. Building customer loyalty has become more challenging than ever before, with the rise …
Visual Merchandising with Data: A Winning Retail Strategy
In today’s retail landscape, data and analytics have become essential tools for success. Retailers are constantly seeking ways to optimize their operations, increase sales, and enhance the overall shopping experience for customers. One area where data and analytics are proving to be incredibly valuable is Visual Merchandising, known as the …
The Role of Artificial Intelligence in Retail Analytics: Should Workers Worry About AI?
In today’s dynamic retail landscape, success depends on making informed decisions driven by data. Retailers strive to understand their customers better, optimize their operations, and stay ahead of the competition. This is where artificial intelligence (AI) comes into play, revolutionizing the way retail analytics is conducted. By leveraging the power …
How Retailers Can Make the Most of Subscription-Based Business Models
Subscription-based business models are on the rise — and for good reason. Subscribers guarantee your business a steady flow of income and young consumers love the convenience of monthly deliveries or instant access services.
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Viena, personalized experiences for customers with Flame
Viena has relied on Flame Analytics’ Wi-Fi Marketing Solution for its 59 coffee shops in Spain. Now, in addition to offering a high-quality, fast and simple Wi-Fi connection in its facilities, Viena can connect in a segmented and super personalized way with its customers.
…Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
