Retail sector
Marketing in the Retail Sector
If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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Multichannel marketing strategies for the retail sector
The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
David Ayala Brualla: “La omnicanalidad está caducada: lo importante es la relación marca-consumidor”
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Paolo Cirella: “Advanced technological tools become fundamental to compete and differentiate”
We spoke with Paolo Cirella, Retail Store Manager at Fratelli Rossetti. We spoke with this retail professional about the survival of physical commerce, and the importance of adaptation and flexibility for this business model. Paolo also mentions that “technological progress and the development of new technologies are essential aspects”, and …
Transforming Content into a Retail Marketing Asset
No matter your retail marketing strategy, its success depends on how well you create content. We’re long past the days of people calling a customer service hotline to find out more about products or ask questions about a business. So it’s time to improve your retail marketing asset. Consumers turn …
Crafting Memorable In-Store Experiences That Drive Customer Loyalty
Do you intend to introduce any fresh elements to the in-store experiences? If your response is “no,” then prepare for potential challenges ahead in your retail business. Why? Because the retail sector is currently witnessing heightened competition. With a plethora of e-commerce platforms and subscription services available, consumers have numerous …
Why Your Business Needs a Pricing Intelligence Tool
In the world of e-commerce, it is hardly possible to build a successful business without modern market analysis technologies. At the same time, there are many Price Intelligence Softwares for e-commerce that can be used for this purpose. In any case, knowing the advantages of a price intelligence tool will …
Alessandro Puci: “To retain and engage your customers you have to know them”
In this new interview, we speak to Alessandro Puci, Retail Operations Manager in Guess. Enjoy this reading in which we talk about the future of physical stores. Alessandro gave us some tips to engage your customers in today’s competitive environment. This retail professional also talks about the importance of technology …
George Visvikis: “Physical stores offer unique advantages that online retail cannot fully replicate”
Find out our new interview with George Visvikis, Business Owner at Product.me. Enjoy our talk about the future of physical stores, where George mentions the need of an evolution in the experience provided on them; the advantages of both online and offline channels, where we focus on the importance of …
Unlocking Sales Success: Harnessing the Power of KPIs
In the dynamic world of online marketing, achieving sales success is a constant challenge. Businesses strive to maximize their revenue and growth by implementing effective strategies. One key tool that has proven instrumental in driving sales performance is the use of Key Performance Indicators (KPIs). In this blog, we will …
Improving Customer Experience In Physical Spaces – The Power Of Intelligent Analytics
Positive customer experiences are crucial for any business to foster. This is because such experiences encourage customers to continue to do business with a company, allowing them to build their customer base. Therefore, utilizing any technique or strategy to improve the customer experience is in your best interest. Since the …
Luca Cappelletti: “Brands have to invested in digitalization and data collections and analysis”
Today we speak with Luca Cappelletti, Country manager Italy and Switzerland at Natuzzi. Luca shares with us his opinion about the current situation of the retail sector, regarding physical and online channels. He highlights that the brick and mortar retail stores will not disappear but they need to invest in …
Data Gems in the Rough: How To Find Customer Insights You Never Knew Existed
As a business decision-maker who relies heavily on data, you will inevitably run into apparent dead ends. It’s common to feel stuck when your usual data analysis approaches aren’t working. Especially as a retailer with a physical location, going beyond the typical insights into untapped customer data can be inspiring. …
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