If you want to stay updated on all the news and trends in the retail and digital marketing sector for retailers, you’re in the right place! 🙂
In this section of the Flame Analytics blog, you will find posts related to news, brand positioning strategies for retail stores, innovations, technology, tips, monitoring retail market trends, and much more. All of these are designed to assist you in your store or point of sale, so you can understand the situation of this sector and improve every aspect that influences its day-to-day operations.
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The goal of this section is to help you improve your marketing and advertising strategies for the retail sector, making the most of your store chain. Learn how your customers and visitors behave, and we will provide advice on what you should do to maximize and optimize your resources and advertising campaigns in the retail sector. The ultimate objective is to enhance your results, customer loyalty, and their overall experience.
Within our retail section, we recommend checking out our interviews with experts in the retail sector. You can find advice and opinions from the most representative professionals and experts in the field. Who better than the director of a well-known chain of stores or a marketing executive to speak about the situation of the sector?
At Flame Analytics, we specialize in helping retailers with our analytics solutions: traffic measurement, customer journey analysis, marketing for the retail sector. Our technology will help you obtain reliable and secure data about what happens inside your stores, monitor retail market trends, and make informed decisions to ensure positive results.
If you want to learn more about the different solutions we have for retail, such as video analytics, occupancy tracking, people counting, heat maps, customer demographics, guest Wi-Fi, advertising campaigns in the retail sector, and more, feel free to contact our team.
Enhancing In-Store Experience with Real-Time Data Insights
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Improving Customer Experience In Physical Spaces – The Power Of Intelligent Analytics
Positive customer experiences are crucial for any business to foster. This is because such experiences encourage customers to continue to do business with a company, allowing them to build their customer base. Therefore, utilizing any technique or strategy to improve the customer experience is in your best interest. Since the …
Luca Cappelletti: “Brands have to invested in digitalization and data collections and analysis”
Today we speak with Luca Cappelletti, Country manager Italy and Switzerland at Natuzzi. Luca shares with us his opinion about the current situation of the retail sector, regarding physical and online channels. He highlights that the brick and mortar retail stores will not disappear but they need to invest in …
Data Gems in the Rough: How To Find Customer Insights You Never Knew Existed
As a business decision-maker who relies heavily on data, you will inevitably run into apparent dead ends. It’s common to feel stuck when your usual data analysis approaches aren’t working. Especially as a retailer with a physical location, going beyond the typical insights into untapped customer data can be inspiring. …
Artificial Intelligence: Transforming the Digital Lands
Artificial Intelligence (AI) has become a game-changer in the rapidly changing digital landscape. The potential for AI to alter several industries, including healthcare, banking, manufacturing, transportation, and more, has grown significantly in recent years. AI is revolutionizing how we live and work with its capacity to analyze enormous volumes of …
Marcello Leccese: “Offline retail is the premium experience that retailers can give to consumers”
In this new entry in the interview section, we introduce you to Marcello Leccese, Retail Store Manager at Pandora. Today we speak with this professional from retail about the current situation that the sector is facing, focusing especially on offline retail. Marcello focuses on the importance of providing customers with …
Devil Perini: “Offline retail must evolve, investing in technologies”
Today we speak with Devil Perini, Retail & Sales Consultant. We talk with this retail professional about the future of offline retail. He highlights that this bussines model will not disappear, but its sales will probably decrease in the following years. Devil also mentioned the importance of investing in technologies …
The Importance of Visual Merchandising in Retail Stores
Retail stores are more than just places to purchase products. They are spaces where customers are drawn in, captivated, and ultimately convinced to make a purchase. One of the most critical aspects of creating an enticing retail environment is visual merchandising. Visual merchandising in retail is the art and science …
Julie Wolf: “Offering a true retail experience for clients will be one of sectors main asset”
In today’s interview we talk about the retail sector with Julia Wolf, Textile Group Director at Carrefour, a professional with more than 20 years experience within the Fashion retail industry, working for the most relevant fashion players. Julie claims to be very optimistic about the future of offline retail stores. …
How Innovating with the Latest Ideas and Technology Can Offer Personalized Guests Experiences
Over the last couple of years, the digital wave swept over almost every corner of the corporate landscape and completely turned over the way we do and even think about business. This tectonic shift didn’t circumvent even the sectors like the hospitality industry that were considered to be deeply rooted …
The Future of Retail Stores: Embracing Innovation, Connectivity, and Resilience
The retail landscape has changed significantly over the last couple of decades. Indeed, it continues to develop. Increasingly advanced technology is transforming retail operations, through artificial intelligence (AI) platforms, data-driven automation, and even virtual spaces, among others. This is representative of the future of retail stores. It’s important for business …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
