If you work in the retail sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your points of sale. You’ll discover, for example, how to optimize the location of your business, improve your storefront, place products to sell more, enhance your conversion data, and more. We share insights on the importance of lighting, decoration, pricing strategy, customer service, and more.
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Some of the tips you’ll find in this section come from renowned experts in the retail sector. At Flame, we invite experts to write articles of interest on our blog. Many have already contributed to this section, sharing their knowledge with our readers—experts in in-store marketing, customer experience, consulting, visual merchandising, and more. In their posts, they analyze the sector, provide advice, discuss trends, and share updates.
You’ll also find news about technology in this blog section: big data, artificial intelligence, digital transformation, and more. In essence, all the technological innovations affecting the retail sector. We explain the benefits of incorporating technology into your points of sale, such as the advantages of measuring foot traffic in your stores or analyzing the customer journey.
At Flame, we firmly believe that those who do not measure do not improve, as measuring is the only way to know if what you are doing is right, wrong, or can be improved. In-store analytics is already a reality accessible to all retailers. Don’t fall behind and start measuring and improving with Flame Analytics. Don’t miss out on this and other tips for retail!
Optimizing Your Store Layout for the Holiday Season: Using Analytics to Boost Engagement and Sales
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Black Friday: How to Make Your Store Stand Out and Boost Your Sales
Black Friday, the ultimate shopping frenzy, is a prime opportunity for store owners to capitalize on increased consumer spending. To truly maximize your sales potential, it’s essential not only to participate in this retail extravaganza but to make your store stand out. In this article, we will explore strategies to …
The Importance of Visual Merchandising in Retail Stores
Retail stores are more than just places to purchase products. They are spaces where customers are drawn in, captivated, and ultimately convinced to make a purchase. One of the most critical aspects of creating an enticing retail environment is visual merchandising. Visual merchandising in retail is the art and science …
Leveraging AI: Transforming Retail KPI Measurement
In the fast-paced world of retail, every decision counts. From product assortment choices to marketing strategies, every move can make the difference between success and stagnation. However, many retailers still rely on instincts and assumptions. Today, there is an underutilized treasure that’s revolutionizing the way we understand and measure Key …
Transforming Content into a Retail Marketing Asset
No matter your retail marketing strategy, its success depends on how well you create content. We’re long past the days of people calling a customer service hotline to find out more about products or ask questions about a business. So it’s time to improve your retail marketing asset. Consumers turn …
Data Gems in the Rough: How To Find Customer Insights You Never Knew Existed
As a business decision-maker who relies heavily on data, you will inevitably run into apparent dead ends. It’s common to feel stuck when your usual data analysis approaches aren’t working. Especially as a retailer with a physical location, going beyond the typical insights into untapped customer data can be inspiring. …
Marketing Tips During The Rise Of AI: Thriving in the Retail Sector
In the digital era, the rapid rise of Artificial Intelligence (AI) is transforming the landscape of businesses, particularly in the retail sector and shopping centers. As a business owner, understanding and harnessing the power of AI in your marketing strategies can have a profound impact on your success. This comprehensive …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
