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Blog
Discover the 4 benefits of retail analytics
/in Retail /by Flame analyticsRetail analytics is transforming bricks and mortar retail. In this post, we will explore how data can be used to improve your retail business.
Read moreSantiago Arzola: “The mall of the future will be based on experiences and digitalization”
/in Shopping malls /by Flame analyticsToday we speak with Santiago Arzola, Manager of the new Open Mall Lanzarote. Santiago offers us his opinion regarding the current situation of the sector and, in particular, its situation in the Canary Islands. He understands how the shopping center sector, despite having suffered strong setbacks in recent years, has managed to reinvent itself and emerge stronger. Technology and customer experience become the focus of all strategies.
Read more7 Ways smart technology is reshaping the hotel industry
/in Hotels /by Flame analyticsSmart technology is transforming everything from our homes to how our cities operate. Many organizations and industries have started incorporating smart technologies into their daily operation to reduce energy costs and build a positive brand image.
The hotel business is no different. Currently, the hotel industry is at the forefront of adopting smart technologies in many ways. Across all aspects of hotel operations and guest experience to marketing, smart hotel technology helps improve the guest experience while saving costs and generating revenue.
Whether virtual check-in, smart room controls, or energy management, hotels use technology to enhance guests’ experiences and streamline operations. Today we will explore seven ways smart technology is reshaping the hotel industry and the future of tourism.
Read moreAugmented Customer Satisfaction through Digital Marketing
/in Shopping malls /by Flame analyticsBusinesses strive to optimize customer service through digital marketing in the digital age. With the rise of social media, customers have higher expectations of companies regarding the customer experience they receive. To meet these expectations and keep up with competitors, digital marketing can be leveraged to provide an innovative approach to increasing customer satisfaction.
By utilizing data-driven strategies, businesses can tailor their customer service to meet customer’s unique needs, providing a more personalized experience that will keep them engaged and satisfied.
Read moreHow to boost retail with video analytics
/in Retail /by Flame analyticsNow that we are used to hearing the term “video analytics” and how it can be useful for companies in different industries, such as shopping malls or retail, it is time to list some of the main benefits that this new technological trend will bring to retailers, if they finally decide to invest in it.
Check this list and take note of all the benefits you can get for your retail store thanks to Video Analytics. Let ‘s start!
Read moreRethinking Retail Brand Storytelling in the Age of the Metaverse
/in Retail /by Flame analyticsAnyone paying attention to tech advancements of recent years has likely heard of the metaverse. This is a virtual reality environment where people around the globe can experience life and interact with others in ways that they can’t in the physical world.
Many experts see the metaverse as the next iteration of the internet, so it is only logical that marketers and designers should start to think about how they can use this space to integrate the storytelling of their brand and catch the attention of new and existing customers.
Read moreRetail Video Analytics – 8 Use Cases to Transform Your Stores
/in Retail, Sectors /by Flame analyticsVideo Analytics is an AI-based solution that processes digital video signals to perform security-related functions. It monitors, analyzes, and manages large amounts of video data using advanced algorithms and machine learning. These systems analyze video data and convert it into intelligent data that can be used to make profitable decisions.
Video analytics has been used as a security solution that provides security since its beginnings. However, as time has passed, the concept of video analytics has advanced to a whole new level. It is now regarded as a highly effective tool for business growth and customer experience reinvention.
But, where can this technology be applied into a retail store? Today in this post we will have a look at the different use cases in which you can transform or improve your retails store thanks to video analytics technology.
Read moreJordi Farre: «The traditional physical store model has to change»
/in Interviews, Retail /by Flame analyticsIn this new interview we speak with Jordi Farre, CEO and Founder of Pangea Retail. Jordi defends the permanence of the physical store as a means through which companies create connections and generate reactions with customers, after all, “human beings are gregarious animals that need physical connection“.
The CEO of Pangea Retail also highlights the importance of technology for the retail sector, although he emphasizes the need for people who know how to analyze the data obtained through it.
Do you want to know what else Jordi thinks about current situation in the sector? Continue reading this interview.
Read moreTransform customer experience in your shopping center with Video Analytics
/in Sectors, Shopping malls /by Flame analyticsShopping centers have emerged as one of the promising industries that has undergone significant digital transformation in recent years. Digital innovations have reshaped online shopping experiences as well as customer expectations in physical stores.
The development of modern technologies like Cloud, AI, Machine Learning, and IoT has made the shopping center sector’s scope large and profitable. Brick-and-mortar stores have been closing in large numbers around the world in recent decades. However, with the rise of technologies such as AI and VR, these stores have a chance to survive in the coming years.
Read moreRevenue Marketing: Why It Matters For Your Shopping Center In 2023
/in Sectors, Shopping malls /by Flame analyticsWith their wide range of activities, from shopping to entertainment, in modern cities, it’s easy to see why shopping centers have been so popular in today’s cities and societies.
After all, who wants to spend time running around town when you can find everything you need in one convenient location?
Read more