Guaranteeing a seamless digital experience
More and more customers use mobile apps during their visit to the service station to make payments, access promotions or manage loyalty programs.
However, mobile coverage does not always deliver a consistent experience across all locations, especially at certain stations where the connection can be limited.
Repsol was looking for a solution that would:
- Guarantee customers' connectivity during their visit.
- Make it easier to use Waylet as a digital payment method.
- Improve the user experience across the whole network.
- Gather aggregated information on service usage.
- Have indicators to optimize station management.
- Deploy a scalable solution across a large network.
The goal was to turn connectivity into a value-added service for the customer and, at the same time, into a source of useful information for the business.
Smart connectivity for a large-scale network
Flame Analytics deployed a smart connectivity solution that lets customers access the Internet easily during their stay at the service station.
This infrastructure makes it easier to use digital services such as Waylet even in locations where mobile coverage may be limited, helping to deliver a more comfortable and continuous experience.
In addition to providing network access, the platform generates indicators on service usage and user activity, providing useful information for operational analysis and the continuous improvement of the customer experience.
A rollout ready for thousands of users
The project was designed to meet the needs of one of the largest service-station networks in the country.
The scalability of the solution makes it possible to maintain a consistent experience across all locations and to have centralized information to analyze how the network performs from a global perspective.
A connected experience for thousands of customers
With the implementation of Flame Analytics, Repsol offers a more consistent digital experience at its service stations, making it easier to access the company's mobile services and reducing the barriers associated with connectivity.
Teams can analyze network usage, track how connections evolve and have information that supports the continuous improvement of the service.
This information makes it possible to optimize both the customer experience and the management of a distributed infrastructure across the whole territory.
From connectivity to operational intelligence
The project marks a further step in Repsol's digitalization strategy.
Connectivity stops being merely an additional service and becomes an element that improves the customer experience and generates useful information to understand user behavior within the service-station network.
Thanks to Flame Analytics, Repsol combines a better digital experience with data-driven management, reinforcing its commitment to innovation and digital transformation.