Access all the critical data necessary to drive success in the retail sector
At Flame we develop and implement digital marketing and analytics solutions for physical spaces that, thanks to big data and Artificial Intelligence, improve management and help retailers to understand their customers behavior.
Gain
valuable insights into your customers' behavior through active vigilance. By understanding their actions, preferences, and patterns, you can make informed decisions.
Measure
and optimize the performance of your point of sale to achieve profitability and efficiency. Implement data-driven insights to refine your sales strategy and ensure a more lucrative business operation.
Transform
the retail experience by personalizing customer interactions. Elevate user satisfaction and engagement through tailored experiences, ultimately enhancing the overall user experience in retail.
Understand customer behavior
- Explore how your customers interact at the point of sale, including traffic and movement patterns, enabling optimal decision-making regarding opening hours, staffing, layout design, product placement, etc.
- Enhance your customers' shopping experience by identifying their preferences and consistently offering what they want and need.
- Cultivate a more loyal and engaged clientele.
Learn about PoS performance
- Evaluate the performance and attractiveness/capture capacity of your storefront.
- Assess the optimal location of your business.
- Enhance your conversion rates, profitability, and overall business efficiency.
- With Shopper Funnel, you can measure key performance indicators (KPIs) throughout the customer journey.
Do effective location-based marketing
- Send personalized push messages to your customers when they are at the point of sale and give them unique attention.
- Create campaigns based on a specific segment (gender, age, zip code) or on a specific behavior (loyalty, interests).
Optimally manage your locations
- Identify best and worst practices in different locations to create the perfect store.
- Measure the key performance indicators of your stores, including exterior and interior traffic, capture and conversion ratios, etc., and compare them with each other.
- Evaluate the performance of all your locations in each of the key points or KPIs of the process.
Discover Flame
Traffic
Flame helps you measure traffic at all touchpoints, build consistent conversion funnels, and benchmark different venues to discover hidden best practices and improve staff planning.
Customer Journey
Understand your customers' behavior by accurately analyzing their customer journey and tracking their movements and interactions across various touchpoints.
Connect
Connect with your visitors in your physical spaces, get their contact information and send them personalized marketing campaigns based on their location, interests, gender, age or behavior.
Trusted by the best brands
We have been customers for years and intend to continue being so. To summarize our experience in a short phrase: Flame tells you what you can’t see sitting in an office or taking a walk through the mall lobby. It brings you closer to the customer from the moment they pass by the center until they’re inside, and gives you the opportunity to reach them through various personalized tools.
Irene Cuadrado
Marketing & Specialty Leasing manager ABC Serrano (Savills)
The data provided by Flame helps us adapt to our clients who are increasingly demanding and to the brands that demand more and more information from us. They want to know who the customers are, when they come, how often they come, how much they spend… Data helps us make better decisions and differentiate ourselves from our competition.
Lucas Madiedo
Digital Transformation Manager - Merlin Properties
Thanks to technology, our network now has a system capable of reporting valuable information about our business activity. Knowledge about the intentions and activity of our customers in our stores is an intangible asset to exponentially increase our profitability.
Jacques Ferrándiz Fuster
Alain Afflelou Web Project Coordinator
Being able to have a secure Wi-Fi connection in any area of the hotels is a way to build trust and the fast and simple connection is an aspect that customers appreciate. Flame allows us to know the tastes and demands of the clients and to hit the mark in our proposals towards them.
Bernat Real
IT Director of Hotels VIVA
Nice to work with Flame analytics as a strategic partner. Reliability to be able to analyze our store performance. Cash Converters Spain is Innovation.
Manuel Fernández
CIO Digital Transformation - Cash Converters
Thank you Flame analytics for joining us in the exciting challenge of offering our visitors a total omnichannel experience!
Vicente Alemany Climent
Innovation & Marketing Coordinator, Retail Asset Services en Cushman & Wakefield
Thanks to Flame we have managed to retain our customers, increase the return on investment (ROI) and improve business performance. It is a very visual tool and very easy to use. For us, knowing the flow of client movements as well as how they behave has been vital.
Luis Simón
Manager of the Plaza Éboli CC
Flame is a very visual platform with which you get an idea of everything that happens in our restaurants. We are having a very positive experience using it. With Flame we don’t just leave it to chance, instead, we focus on specific clients.
José Miguel de Miguel Peña
Manager of Esplore Restaurants in ILUNION
At Pompeii stores we use Flame analytics every day and our experience with the tool is very good.
Carlos Mancebo
Sales & Expansion Director POMPEII BRAND