Our marketing manager, Lucía González, has written a post for Bizzmark Blog with a lot of useful tips to avoid crowds and fight Covid-19 in you store.
Today our customers’ safety is more important than ever. It is vital for our business functions that our visitors and customers feel safe, that they enjoy the shopping experience and also that they lose the logical fear of contagion, crowds, etc. We are facing a new and unknown scenario and new consumer habits. A scenario where fears about contamination persist and where re-loyalty to the client is vital.
Most brick-and-mortar retailers have been hit especially hard by the COVID-19 pandemic.
They were already struggling before COVID-19. Now, these businesses must figure out how to keep customers safe while simultaneously adhering to government guidelines and employment laws and trying to maximize profits.
Returning to normality (to what we knew as normal) is complicated, but technology will help us in turning this crisis into an opportunity for retail. On top of measures like employing thorough cleaning regimes, requiring customers to wear face coverings, making hand sanitizers widely available, and laying down markings to encourage shoppers to physically distance themselves, retailers are increasingly turning to technology to solve these problems and improve the shopping experience.