Today we speak with Michael Zakkour, VP of Digital Commerce and New Retail at Tompkins International and co-author of the book New Retail: Born in China, Going Global: How China’s Tech Giants are Changing Global Commerce. Read more
Regarding the current situation of the retail trade, its past and, above all, its future, we spoke in our interviews with all the experts in the sector. With them, we talked about how to achieve the desired loyalty of customers, how to generate optimal shopping experiences, innovations, trends and problems.
Each expert gives us their vision and gives us their point of view on a sector that does not go through its best moment but that, at the same time, offers multiple opportunities for those who adapt to these new times. And, all agree that the physical store will not disappear, although it will have to reinvent itself to survive and the merger between the purchase and offline will mark the future of retail.
Today we speak with Astrid F. Kowlessar, Director of Business Strategy in Vezta & Co. Read more
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