Interviews

Regarding the current situation of the retail trade, its past and, above all, its future, we spoke in our interviews with all the experts in the sector. With them, we talked about how to achieve the desired loyalty of customers, how to generate optimal shopping experiences, innovations, trends and problems.

Each expert gives us their vision and gives us their point of view on a sector that does not go through its best moment but that, at the same time, offers multiple opportunities for those who adapt to these new times. And, all agree that the physical store will not disappear, although it will have to reinvent itself to survive and the merger between the purchase and offline will mark the future of retail.

Jeff Sward: “The best loyalty is having an emotional connection with the customer”

“Retail these days is about the skillful blending of Probabilities and Possibilities. Probabilities are great when they are available, and still valid. But it is now more important than ever to explore and experiment with Possibilities, the new unknowns and opportunities that are always emerging”. Do not miss our interview with Jeff Sward, CEO & Founding Partner of Merchandising Metrics. Read more

Michael Zakkour: “We are in the midst of a retail renaissance, not an apocalypse”

Today we speak with Michael Zakkour, VP of Digital Commerce and New Retail at Tompkins International and co-author of the book New Retail: Born in China, Going Global: How China’s Tech Giants are Changing Global CommerceRead more

Brandon Rael: “The main attraction to go to a retail store is to interact and engage with another human being”

Today we speak with Brandon Rael, Operations and Strategy Innovations Leader. An experienced retail strategy and operations expert who operates as a senior liaison at the intersection of the business, operations, technology, digital, and marketing worlds.

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Steve Dennis: “Brick & mortar stores will remain relevant. Vast majority of retail sales will be done in physical stores for many more years”

Today we speak with Steve Dennis, President of Sageberry Consulting & Forbes Contributor. Read more