If you work in the retail sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your points of sale. You’ll discover, for example, how to optimize the location of your business, improve your storefront, place products to sell more, enhance your conversion data, and more. We share insights on the importance of lighting, decoration, pricing strategy, customer service, and more.
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Some of the tips you’ll find in this section come from renowned experts in the retail sector. At Flame, we invite experts to write articles of interest on our blog. Many have already contributed to this section, sharing their knowledge with our readers—experts in in-store marketing, customer experience, consulting, visual merchandising, and more. In their posts, they analyze the sector, provide advice, discuss trends, and share updates.
You’ll also find news about technology in this blog section: big data, artificial intelligence, digital transformation, and more. In essence, all the technological innovations affecting the retail sector. We explain the benefits of incorporating technology into your points of sale, such as the advantages of measuring foot traffic in your stores or analyzing the customer journey.
At Flame, we firmly believe that those who do not measure do not improve, as measuring is the only way to know if what you are doing is right, wrong, or can be improved. In-store analytics is already a reality accessible to all retailers. Don’t fall behind and start measuring and improving with Flame Analytics. Don’t miss out on this and other tips for retail!
How to Use Data to Prepare for Post-Holiday Shopping Spikes
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Learn How to Derive Key Insights from Your Data
Using data integration in today’s world is more than relevant. It can propel businesses to new heights. However, extracting meaningful insights from this data can be a daunting task. Let’s explore how you can harness the power of data integration to get a 360-degree view and show you how to …
Ways a CMO Can Help Customer Engagement
In today’s hypercompetitive retail environment, customer engagement has emerged as a critical component of a successful business strategy. Customer engagement goes beyond merely making a sale; it’s about creating a bond between the consumer and the brand, fostering loyalty, and ultimately driving repeat business. A crucial driver behind these customer …
Winning Customers’ Hearts: 10 Tips to Improve Customer Satisfaction
Customers are the lifeblood of a business. They are not only the driving force behind your business’s survival but also the source of your revenue. While regular customers are valuable, satisfied customers bring even greater benefits. In fact, HubSpot shared that 69% of customers are likely to keep buying from …
In-Store Analytics: 6 Advantages for Physical Stores in Maximizing Sales
In today’s digital age, physical stores face constant challenges in adapting and competing with e-commerce. However, in-store analytics emerges as a powerful tool that enables physical stores to gather valuable data and make more informed decisions. In this article, we will explore the advantages of in-store analytics and how it …
Personalization in Retail: Leveraging Technology to Meet Customer Needs
Personalization has become a key component in the success of modern-day retail stores. With the abundance of choices available to customers, it has become increasingly difficult to stand out and differentiate from competitors. One way to gain an edge is by providing personalized experiences that cater to each customer’s unique …
Exploring the Role of Brick-and-Mortar in the Future of Retail
The rise of e-commerce has made it easier than ever for consumers to shop online, but this has raised concerns about the future of physical stores. Will physical stores survive in the face of increasing competition from online retailers? While the future of retail in brick-and-mortar stores may seem uncertain, …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
