Regarding the current situation of the retail trade, its past and, above all, its future, we spoke in our interviews with all the experts in the sector. With them, we talked about how to achieve the desired loyalty of customers, how to generate optimal shopping experiences, innovations, trends and problems.
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Each expert gives us their vision and gives us their point of view on a sector that does not go through its best moment but that, at the same time, offers multiple opportunities for those who adapt to these new times. And, all agree that the physical store will not disappear, although it will have to reinvent itself to survive and the merger between the purchase and offline will mark the future of retail.
David Ayala Brualla: “La omnicanalidad está caducada: lo importante es la relación marca-consumidor”
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.

Ian Golding: “Turning a shopping destination into an experience destination is vital”
Today we speak with Ian Golding, Global Customer Experience Specialist and Ambassador of the Customer Experience Professionals Association. Certified CX leader, international speaker, columnist and writer Ian has over 20 years as a CX professional, teaching the Certified Customer Experience Professional (CCXP) and author of the book: Customer What?, The Honest and Practical …

Ansgar John B: “Artificial Intelligence will change retail between now and 2030”
Today we speak with Ansgar John Brenninkmeijer, CEO of Value Machines.
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Jeff Sward: “The best loyalty is having an emotional connection with the customer”
“Retail these days is about the skillful blending of Probabilities and Possibilities. Probabilities are great when they are available, and still valid. But it is now more important than ever to explore and experiment with Possibilities, the new unknowns and opportunities that are always emerging”. Do not miss our interview …

Michael Zakkour: “We are in the midst of a retail renaissance, not an apocalypse”
Today we speak with Michael Zakkour, VP of Digital Commerce and New Retail at Tompkins International and co-author of the book New Retail: Born in China, Going Global: How China’s Tech Giants are Changing Global Commerce.
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Brandon Rael: “The main attraction to go to a retail store is to interact and engage with another human being”
Today we speak with Brandon Rael, Operations and Strategy Innovations Leader. An experienced retail strategy and operations expert who operates as a senior liaison at the intersection of the business, operations, technology, digital, and marketing worlds.
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Astrid F. Kowlessar: “Technology rules retail!”
Today we speak with Astrid F. Kowlessar, Director of Business Strategy in Vezta & Co.
…Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!

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