If you work in the retail sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your points of sale. You’ll discover, for example, how to optimize the location of your business, improve your storefront, place products to sell more, enhance your conversion data, and more. We share insights on the importance of lighting, decoration, pricing strategy, customer service, and more.
–
Some of the tips you’ll find in this section come from renowned experts in the retail sector. At Flame, we invite experts to write articles of interest on our blog. Many have already contributed to this section, sharing their knowledge with our readers—experts in in-store marketing, customer experience, consulting, visual merchandising, and more. In their posts, they analyze the sector, provide advice, discuss trends, and share updates.
You’ll also find news about technology in this blog section: big data, artificial intelligence, digital transformation, and more. In essence, all the technological innovations affecting the retail sector. We explain the benefits of incorporating technology into your points of sale, such as the advantages of measuring foot traffic in your stores or analyzing the customer journey.
At Flame, we firmly believe that those who do not measure do not improve, as measuring is the only way to know if what you are doing is right, wrong, or can be improved. In-store analytics is already a reality accessible to all retailers. Don’t fall behind and start measuring and improving with Flame Analytics. Don’t miss out on this and other tips for retail!
Optimizing Your Store Layout for the Holiday Season: Using Analytics to Boost Engagement and Sales
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Data Gems in the Rough: How To Find Customer Insights You Never Knew Existed
As a business decision-maker who relies heavily on data, you will inevitably run into apparent dead ends. It’s common to feel stuck when your usual data analysis approaches aren’t working. Especially as a retailer with a physical location, going beyond the typical insights into untapped customer data can be inspiring. …
Artificial Intelligence: Transforming the Digital Lands
Artificial Intelligence (AI) has become a game-changer in the rapidly changing digital landscape. The potential for AI to alter several industries, including healthcare, banking, manufacturing, transportation, and more, has grown significantly in recent years. AI is revolutionizing how we live and work with its capacity to analyze enormous volumes of …
How Innovating with the Latest Ideas and Technology Can Offer Personalized Guests Experiences
Over the last couple of years, the digital wave swept over almost every corner of the corporate landscape and completely turned over the way we do and even think about business. This tectonic shift didn’t circumvent even the sectors like the hospitality industry that were considered to be deeply rooted …
The Future of Retail Stores: Embracing Innovation, Connectivity, and Resilience
The retail landscape has changed significantly over the last couple of decades. Indeed, it continues to develop. Increasingly advanced technology is transforming retail operations, through artificial intelligence (AI) platforms, data-driven automation, and even virtual spaces, among others. This is representative of the future of retail stores. It’s important for business …
Personalization in Marketing: Creating Tailored Experiences for Your Customers
In today’s fast-paced and highly competitive business landscape, capturing the attention of customers has become more challenging than ever. The key to success lies in understanding your customers on a deeper level and providing them with personalized experiences that resonate with their unique needs and preferences. In this guest post, …
Driving Foot Traffic: Effective Marketing Strategies for Retail Stores
In today’s digital age, retail stores face fierce competition from online marketplaces, which offer a wider variety of products at lower prices. However, brick-and-mortar stores still have a strong appeal as they provide tactile, visual, and personal experiences for their customers. The key to surviving and thriving in this environment …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
