If you work in the retail sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your points of sale. You’ll discover, for example, how to optimize the location of your business, improve your storefront, place products to sell more, enhance your conversion data, and more. We share insights on the importance of lighting, decoration, pricing strategy, customer service, and more.
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Some of the tips you’ll find in this section come from renowned experts in the retail sector. At Flame, we invite experts to write articles of interest on our blog. Many have already contributed to this section, sharing their knowledge with our readers—experts in in-store marketing, customer experience, consulting, visual merchandising, and more. In their posts, they analyze the sector, provide advice, discuss trends, and share updates.
You’ll also find news about technology in this blog section: big data, artificial intelligence, digital transformation, and more. In essence, all the technological innovations affecting the retail sector. We explain the benefits of incorporating technology into your points of sale, such as the advantages of measuring foot traffic in your stores or analyzing the customer journey.
At Flame, we firmly believe that those who do not measure do not improve, as measuring is the only way to know if what you are doing is right, wrong, or can be improved. In-store analytics is already a reality accessible to all retailers. Don’t fall behind and start measuring and improving with Flame Analytics. Don’t miss out on this and other tips for retail!
Leveraging Physical Space Analytics to Refine Your Online Branding Strategy
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Last-Minute Preparations for the Holiday Season: Leveraging Analytics to Stay Ahead
This is the fifth and final post in our Seasons Tips series, which we’ve been publishing throughout November to help you prepare for the holiday shopping season. We hope the insights shared so far have been useful in refining your strategies and setting the stage for a successful campaign. Now, …
Optimizing Your Store Layout for the Holiday Season: Using Analytics to Boost Engagement and Sales
Welcome to the fourth post in our Seasons Tips series! Over the past few weeks, we’ve explored how advanced analytics can help you measure campaign impact, ensure customer satisfaction, and prepare for the holiday shopping season. Today, we’re diving into another critical aspect of holiday success: creating the perfect store …
How to Measure the Impact of Your Holiday Campaigns Using Advanced Analytics
The holiday season is one of the most crucial times for retailers, where the right marketing campaigns can significantly boost sales and brand awareness. However, with so many promotional activities happening during this period, measuring their effectiveness in real-time is essential. This is where advanced analytics comes into play. By …
Ensuring a Safe and Satisfying Shopping Experience During Peak Holiday Crowds
As the holiday shopping season draws near, retailers and shopping centers face the challenge of managing a significant increase in foot traffic. With more customers visiting stores for special deals, festive shopping, and holiday events, it’s essential to ensure a seamless, enjoyable experience while maintaining safety and security. Advanced analytics …
How to Prepare for the Holiday Shopping Season with Advanced Analytics
As the holiday season approaches, stores and shopping centers are gearing up for what is often the busiest, most profitable time of the year. But it’s also a season with unique challenges—managing crowds, stocking inventory, and optimizing every aspect of the customer experience to encourage holiday sales. Advanced analytics can …
From People Counting to Data Intelligence: Transforming Physical Spaces with AI
We’re thrilled to share this insightful post authored by our CEO, Jonathan Solis. In it, he delves into a pivotal topic for the future of physical retail: moving from simple headcounts to a strategic approach rooted in data intelligence. Jonathan explores how this transformation is not just central to Flame’s …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
